| PBH Supporters Celebrate National Fruits & Veggies—More Matters Month Chartwells Higher Education, a division of Compass Group, NAD, is celebrating National Fruits & Veggies—More Matters® Month by:
The website www.ilunchbox.com is also celebrating National Fruits & Veggies—More Matters® Month. Check out their Fruits & Veggies—More Matters page complete with website link back to www.fruitsandveggiesmorematters.org. Some of the items they mention include activities Moms can do to celebrate fruits & veggies in September, the new “Take Your Child to the Supermarket” materials, the Fruits & Veggies—More Matters teacher resource guide, P.A.C.K. Week, and more! Let PBH know about how you are celebrating National Fruits & Veggies—More Matters® Month! Contact PBH Communications Specialist Jill Le Brasseur with the details. |
| New Study Finds Kids Copy Parents’ Fruit & Veggie Consumption A new study reported in the American Journal of Preventive Medicine suggests that parents who want their preschoolers to eat fruits and vegetables should step up to the plate and eat more themselves. In a study of over 1,300 families, researchers found that when parents increased their own consumption of fruits and veggies, their young children’s consumption rose as well. These findings indicate how important it is for parents to serve as examples to their children by eating a healthy diet. Researchers say the survey also suggests that providing parents with nutrition education during the early stages of parenting could help address the problem of childhood obesity. The Fruits & Veggies—More Matters website, www.fruitsandveggiesmorematters.org, offers parents tips to help persuade children to eat more fruits and vegetables. At the site, parents will find recipes and tips that help the whole family easily fit more fruits & veggies into their meals and snacks. The results of this study demonstrate the importance of parents modeling healthy behaviors, especially when it comes to what they serve at meals and what they eat themselves. It also suggests the need for early parent education programs as a means for improving the fruit and vegetable intake of parents and young children. For more information about this study, view PBH’s press statement or go to the American Journal of Preventive Medicine's website. The Fruits & Veggies—More Matters health initiative and PBH are hard at work convincing moms and kids that fruits and vegetables are fun, tasty, and easy to fit into their lifestyles. Supporting PBH is a crucial means of reaching the biggest influencer of the family’s main grocery shopper, her children. For more information on how you can help support PBH, contact PBH's Manager of Development Theresa Kaufmann. |
| PBH Releases Tips for Keeping Fruits and Veggies Affordable The rising cost of food is taking a big bite out of many families’ budgets and PBH wants to make sure consumers aren’t cutting costs by skipping healthy fruits and vegetables. Elizabeth Pivonka, Ph.D., R.D., compiled a list of tips to make sure healthy eating isn’t sacrificed as food prices rise. In the release, Pivonka debunks the myth that produce is too expensive by suggesting consumers buy fruits and vegetables that are readily available, adding that canned, frozen and dried fruits and vegetables can be less expensive and just as nutritious. Retailers and State Fruit & Veggie Nutrition Coordinators are encouraged to forward this release to their local media outlets. For more information, view PBH’s press statement, or read the tips. |
| Four New Games Now Live on FoodChamps.org Anticipated additions to PBH kids’ website, www.foodchamps.org, are now up and running! The new games include:
There is also a new Party Planner section that lets kids and their Moms plan for a Fruit and Veggie Color Champions™ themed party. User testing conducted on the new features with kids two through eight years of age yielded positive results. These new games, and all the activities on the site, are age appropriate for kids two through eight years old, but may be suitable for kids a little younger or a little older, depending on the individual child. The Get Kids Involved section of www.fruitsandveggiesmorematters.org links to the kids’ site and offers a quick preview of what they will find there. Let all the children you know get in on the fruit & veggie fun; make sure to tell them to check out www.foodchamps.org! For more information about the new kids’ website games and activities, view PBH’s press statement, or contact PBH Website Development Manager Sandra Ely. |
| Keep Our E-mails Coming, Put PBH on Your White List Help us keep PBH Direct! and other PBH e-mail communications from failing to reach your inbox. As efforts increase to block unwanted e-mails – for example, by employers and Internet service providers (ISPs) – the chances increase that legitimate e-newsletters and other e-mails will be unintentionally blocked. To ensure continued delivery of PBH e-mails, add PBH to your e-mail “white list.” To find out how to add PBH to the white list of some of the more popular e-mail systems, view these instructions. If your e-mail system isn’t listed here, or if you are using a spam filter or blocking software in addition to your e-mail software, consult that software’s documentation, technical support website, or customer service for instructions. |
| Fruits & Veggies—More Matters on the Road Again PBH Senior Vice President Connie Fisher, Ed.D, and Jennifer Seymour, Lead Epidemiologist for CDC’s Nutrition Guidelines Development and Recommendations Team, will speak at the National WIC Association 2008 Nutrition & Breastfeeding Conference in Louisville, Ky., September 23 - 25. Their topic of discussion will be “Fruits & Veggies—More Matters: A National Health Initiative, the Power of Partnerships.” This presentation will provide an overview of the research behind the Fruits & Veggies—More Matters brand, the licensing process, multiple channel message dissemination, and how the Fruits & Veggies—More Matters initiative fits into CDC’s bigger picture of nutrition targets. The presentation is designed to give the audience a better understanding of the Fruits & Veggies—More Matters national health initiative, how and when it can be used in conjunction with the new WIC package, who can use it, and the nutrition issues to consider when using it. |
| Fruits & Veggies—More Matters Logo Review Process All uses of the Fruits & Veggies—More Matters logo must be reviewed and approved by PBH. This includes new uses of the logo by licensees who have previously had other logo uses approved. Use of this logo requires a current license. To begin the logo approval process, please e-mail an image of the item, with the logo already placed, to PBH Licensing & Partnership Manager Kathleen Ruf. If the Fruits & Veggies—More Matters logo already appears on signage, packaging, or any other applications without having been submitted for review, please send an image of this item to PBH Licensing & Partnership Manager Kathleen Ruf Please allow up to one week for logo review, although most are completed in two business days. |
| Celebration of Life Auction Items Needed, Make Reservations Now! The 2009 Celebration of Life Dinner-Auction and Dance will take place in Monterey, Calif., April 4, 2009, coinciding with PBH’s annual board and spring committee meetings. This fun-filled evening will begin with a cocktail reception, followed by a silent auction, gourmet dinner, then the live auction and dancing. Space is limited, so book your reservations now – they are $360 each or $3,300 for a table of 10. You can also increase your visibility and support a great cause at the same time by donating an item for the live and silent auctions. For more information about donating items or to purchase tickets, contact PBH Licensing & Partnership Manager Kathleen Ruf. Online registration is now available too! |
| Kick the School Year Off Right: Become an Educator Resource PBH offers some great nutrition education resources for elementary school instructors. One way for members to help spread the word about Fruits & Veggies—More Matters is to let local school officials know about these programs. Retailers: make sure local teachers know about any “Take Your Child to the Supermarket” and “Supermarket School Tour” events scheduled for stores in the area and ask them to attend. For more information on the “Adopt-A-School Program,” contact PBH Sales Representative Don Schuler. |
| IFAVA Newsletter: Parents’ Role in Their Children’s Diet Parents’ role in the diet of their children is the focus of International Fruit and Vegetable Alliance’s (IFAVA) latest scientific newsletter. The newsletter discusses positive changes in potential determinants associated with increased fruit and vegetable intake among primary school children, the role of parental control practices in children’s BMI and diet, and the Parents Jury – a grassroots approach to obesity prevention in Australia. For more information, visit IFAVA or contact PBH’s Marketing and Communications Assistant Jill LeBrasseur. |
| Donor Recognition New Member Welcome: Your Support Matters! PBH is pleased to recognize the following companies as leaders in the produce industry and thanks them for their support. Their generous contributions help make possible PBH’s many activities to increase fruit and vegetable consumption. PBH thanks all current and new members who have contributed to the foundation from Jul. 18, 2008 through Aug. 29, 2008. Together we can make a difference in the nation’s fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Manager of Development Theresa Kaufmann.
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About Our Sponsor: New York Apple Association
The Apple Marketing Order was founded in New York State in 1958 and is supported by mandatory grower assessments based on apple production. The New York Apple Association is the apple marketing board that represents the apple industry of New York State. Our mission is to promote and advertise New York apples and apple products, to provide grower informational services, and to carry out market and consumer research. The NYAA carries out a massive consumer advertising and public relations campaign that promotes New York state apples. We provide consumer information about apples that cover everything form growing, harvesting, handling, preparing, consuming, and all the different traits and differences of the varietals. We offer consumer information on where to purchase and how to locate NY apples. In addition we provide a large amount of nutritional and health information about apples and how they can improve one’s health. We provide retailer support, point of sale information, and retailer incentives to sell more NY apples. |
 Interested in PBH Direct! sponsorship? Contact us today! |
