Using the 5 A Day The Color Way Logo and The 5 To 9 A Day Logo
3 Months Left!
Fruits & Veggies—More Matters®, replaced the 5 A Day Program. Fruits & Veggies—More Matters is a message that nearly 2/3 of 1,000 consumers surveyed said would increase their interest in eating more fruits and vegetables either extremely well or very well just by seeing the logo itself. Your help in getting this single message in front of consumers, now and in years to come, is critical in our collective effort to increase fruit and vegetable consumption!
Please be aware that use of the 5 A Day The Color Way Logo, released in October 2002, and the 5 to 9 A Day Logo, released in January 2003, are permitted under a phase-out basis. Licensees are encouraged to transition to the Fruits & Veggies—More Matters Logo as soon as possible and will be expected to phase out all 5 A Day The Color Way and 5 to 9 A Day Logos by January 1, 2009. Pictures of the two logos applicable to the phase-out are shown below for reference.
Use of earlier versions of the 5 A Day Logo are no longer permitted. These versions were phased out completely as of January 1, 2004. Licensees should update their materials immediately with the Fruits & Veggies—More Matters Logo. Prohibited logos are shown below for reference only.
For a copy of the Fruits & Veggies—More Matters license agreement and brand guidelines please contact Licensing Department.
