Use of Fruits & Veggies—More Matters on
Products & Recipes
The following nutrition criteria define which fruit and vegetable products and recipes may bear the Fruits & Veggies—More Matters® brand on packaging, on marketing materials, with recipes, and in any other efforts where specific fruit and vegetable products are promoted. These standards are set by CDC, the leading public health authority for the brand, to ensure products and recipes promoting the brand offer an overall healthy nutrient profile. The CDC used Dietary Guidelines for Americans, 2005, Food and Drug Administration's labeling definitions, and U.S. Department of Agriculture's Food Guide serving sizes to create these criteria.