PBH offers free consumer marketing resources designed to increase sales and consumption. These resources can be customized and downloaded.
Donors and licensees have access to ad templates, drop-in art and copy for circulars, and commercial script.
Donor benefits include review of packaging and materials by foundation staff for compliance with program guidelines and assistance with FDA regulations regarding health claims.
To popular news sources...
Since the launch of the Fruits & Veggies—More Matters public health initiative in March 2007, over 7.5B media impressions have been generated through media and marketing efforts.
The Phytochemical Information Center highlights PBH/USDA research and
helps health professionals, the media and consumers better understand
phytochemicals and the role they play in health.
PBH supports industry and allied efforts to advance pro-fruit and vegetable
legislation and also works to influence fruit and vegetable research
agendas.
Because of support from the Florida Department of
Agriculture and Consumer Services, the “Eat Your Colors Every Day Salad Bar and Salad Options
Project” in Florida schools created an increase in fruit and
vegetable consumption, ranging from 9% -31% in the schools studied.
This project
shows how we can encourage healthy eating habits in children. We can
help even
more children fight obesity with your support. Make a difference!
Through beneficial partnerships, we have been able to make
strides in bettering public health. Want to know more?
With your help, we can tackle the new problems that face us...
Childhood obesity
Childhood diabetes
Most Americans need to more than double their current
intake in order to meet federal recommendations for fruits and vegetables – PBH
State of Plate 2005
25% of kids ages 5-10 have high cholesterol, high blood pressure, or
other early signs for heart disease - Pediatrics, fol. 103, No. 6 June
1999, pp. 1175-1182.
Encourage your company to become a champion for healthy eating with fruits and vegetables by supporting PBH today. To learn more about
what PBH can do to
support your company’s business plan, contact please contact PBH Development Department today!
