How
your company can make a difference Moving fruits and vegetables onto America's plates
Produce for Better Health Foundation (PBH) is a non-profit
education foundation and a leader in fruit and vegetable education and nutrition
marketing. Since 1991, Produce for Better Health Foundation has been working
hard to achieve its core purpose:
Motivating people to eat more fruits and vegetables to improve public
health
“Today’s kids may be the first generation in history whose life
expectancy is projected to be less than that of their parents.” –Dr.
David Katz, Yale public-health expert
Time, June 7, 2004, “How We Grew So
Big”
According to a report published in the New England Journal of Medicine in
March of 2005, the current generation of children is predicted to live shorter
life spans than their parents because of obesity. Childhood obesity has more
than doubled in the past 25 years, and childhood diabetes has increased 10-fold
in the past 20 years. (Olshansky et al).
PBH EFFORTS TO INCREASE CONSUMPTION ARE BROAD AND VARIED
PBH offers nutrition marketing programs designed to increase sales and
consumption.
PBH has demonstrated use of Color Way marketing program lifts fruit
and vegetable sales
Members have access to ad templates, drop-in art and copy for circulars,
and commercial script.
Membership includes review of packaging and materials by foundation staff
for compliance with program guidelines and assistance with FDA
regulations regarding health claims.
To popular news sources...
Members have access to showcasing their fruits and vegetables
in PBH monthly syndicated columns, which each generate an average of 27 million
impressions with a media value of more than $86,000.
Three 30-second public service announcements concerning the impact of
fruits and vegetables in maintaining a healthy weight have created over
120 million consumer impressions and represent more than $2 million of media
placement.
PBH public relations efforts generate more than 100 million consumer
impressions annually through print media.
To the research laboratory, to the halls of Congress
and beyond...
The Phytochemical Information Center highlights PBH/USDA research and
helps health professionals, the media and consumers better understand
phytochemicals and the role they play in health.
PBH supports industry and allied efforts to advance pro-fruit and vegetable
legislation and also works to influence fruit and vegetable research
agendas.
Because of support from the Florida Department of
Agriculture and Consumer Services, the “Eat Your Colors Every Day Salad Bar and Salad Options
Project” in Florida schools created an increase in fruit and
vegetable consumption, ranging from 9% -31% in the schools studied.
This project
shows how we can encourage healthy eating habits in children. We can
help even
more children fight obesity with your support. Make a difference!
Through beneficial partnerships, we have been able to make
strides in bettering public health. Want to know more?
Member Support provides PBH with 34% of its annual budget.
“Produce
for Better Health Foundation’s annual research provides foodservice operators
with timely information that helps them respond to growing consumer desire to
eat
more healthfully. We look forward to working with PBH to communicate this
information to leaders in the foodservice industry, and to develop other long-term
initiatives
to bring the flavors of fruits and vegetable to the menu.” --Greg
Drescher, senior director of strategic initiatives, Culinary Institute
of America
With your help, we can tackle the new problems that face us...
Childhood obesity
Childhood diabetes
Most Americans need to more than double their current
intake in order to meet federal recommendations for fruits and vegetables – PBH
State of Plate 2005
25% of kids ages 5-10 have high cholesterol, high blood pressure, or
other early signs for heart disease - Pediatrics, fol. 103, No. 6 June
1999, pp. 1175-1182.
Encourage your company to become a champion for healthy
eating with fruits and vegetables by joining PBH today. To learn more about
what PBH can do to
support your company’s business plan, contact please contact PBH Development Department today!
