PBH strives to work to increase the accessibility and desirability of fruits and vegetables. We offer practical strategies to help increase an individuals ability to obtain and prepare meals and snacks rich in fruits and vegetables. We also work to change Americans attitudes and habits about including fruits and vegetables at every eating occasion. PBH monitors, supports, and advocates for changes in several key programs.
PBH Resource Guide for Policymakers
Based on the 2012 Behavioral Economics and the Psychology of Fruit and Vegetable Consumption review, these strategies, tools and resources are designed to help consumers include more fruits and vegetables. Resource Guide for Policymakers [PDF]