Produce For Better Health Foundation

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Mon, Jun 24, 2019

USDA Fresh Fruit and Vegetable Program

The concept is simple: Offer fresh fruit and vegetable snacks during the school day, and improve childrens daily consumption. In reality, the U.S. Department of Agriculture's (USDA) Fresh Fruit and Vegetable Program is transforming schools into models for healthy behavior and better learning environments. And in the process, it has received rave reviews from school administrators, students and parents alike. To learn more about this program:


View the "USDA's Fruit and Vegetable Pilot Program Works!" Brochure (3.4 MB)



The 2002 farm bill created an innovative pilot program to provide free fresh fruit and vegetable snacks to students in participating schools. Separate and distinct from the schools' existing meals programs, the snack program is intended to increase children's fruit and vegetable consumption for their better health. Implemented by the U.S. Department of Agriculture's (USDA) Food and Nutrition Service, the $6 million pilot program provided grants to 25 schools in each of six states and one Native American territory. The schools used the funds to purchase the school's choice of snacks. An April 2003 USDA evaluation report noted that the program was highly popular with students and administrators alike – and that students were performing better at school, and eating more fruits and vegetables at home as a result.


In 2004, Congress made the program permanent, and expanded it to eight states and three Native American territories. Now, PBH and its allies are working to extend the successful Fruit and Vegetable Program to every state, to benefit more of our nation's schoolchildren.



Evaluation of the USDA Fruit and Vegetable Pilot Program: Report to Congress

Schools Implementing the Program

View Listing of Schools on


Other Past Programs
There's a Rainbow on My Plate
Salad Bar Program