November 7, 2014
PBH 3rd Annual Supermarket RDs at Fresh Summit
A Roundtable Discussion with Supermarket Dietitian's
PBH Partners with National Grocers Association
PBH Primary Shoppers' Report Now Available
PBH's Recognition Programs
November Social Media Posts
Thank You! New and Returning Donors
Produce for Better Health Foundation (PBH), for the third consecutive year, hosted an educational and networking program for over 20 supermarket dietitians October 17-19. The program coincided with PMA's Fresh Summit in Anaheim, California allowing the supermarket dietitians to explore the tradeshow floor; an outstanding learning experience in and of itself. PBH's understanding of consumers, notably moms and primary household shoppers, combined with the strong relationship we have with supermarket dietitians ideally positions PBH to provide programs like this and to unite members of the fruit and vegetable industry with these professionals. The program included various learning opportunities focused on shoppers' attitudes and behaviors about fruits and vegetables, marketing tips and tools to increase consumption, an avocado and lime grove tour and dinner, hosted by the California Avocado Commission, several grocery store tours, and numerous networking opportunities.
Shoppers Attitudes & Behaviors about Fruit & Vegetables: Elizabeth Pivonka, PhD, RD, President & CEO, Produce for Better Health Foundation provided an overview, along with key findings, from PBH's annual survey of moms with children under 10, inclusive of primary shoppers.
Fruit & Vegetable Marketer Tips & Tools to Increase Consumption: Industry marketers shared insights, tips and tools on various ways to increase the consumption of fruit and vegetables through increased sales.
Dietitians from Ahold USA, Balls Foods, Brookshire Brothers, Buy for Less, Coborn's, Dierbergs Markets, Festival Foods, Loblaws, Marsh Supermarkets, Meijer, Mrs. Green's Natural Market, PCC Natural Markets, Redner's Warehouse Markets, Schnuck Markets, Inc., SpartanNash, Target Corporation, and The Kroger Company were in attendance.
PBH is pleased to recognize the sponsors of the 2014 program:
What Best Sells Fruits & Vegetables in the Store? A roundtable discussion was held with the invited supermarket dietitians that focused on the strategies and methods they believe help to sell fruit and vegetables, thereby increasing consumption.
Produce for Better Health Foundation (PBH) and the National Grocers Association (NGA) recently announced a newly formed partnership between the two organizations focused on the continuing education of supermarket dietitians within the independent and small retail chains and wholesale grocers. Supermarket dietitians are a key resource for shoppers looking to learn more about fruit and vegetables and the role they play in daily meals and snacks, disease prevention, and overall health and wellness.
The partnership includes cross-sharing relevant resources and information from each organization with our respective members and supporters through webinars, and print and electronic communications and a sponsored event that will bring supermarket dietitians from small retail chains and independent stores to The NGA Show, held February 8-11, 2015 at the Mirage Hotel and Casino in Las Vegas, Nevada. The dietitians will participate in relevant educational sessions, engage with sponsors and other organizations while on the expo floor, and have the opportunity to meet fellow dietitians and members of the fruit and vegetable industry during several networking occasions.
"Given our history of working with and supplying information, toolkits, and resources to supermarkets, and our more recent work with supermarket dietitians, the partnership with NGA is both exciting and timely," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "PBH will be able to share our vast resources with members of NGA, while continuing to strengthen our knowledge of the goals and needs of independents and small retail chains.”
“Health and wellness products and services are increasingly becoming a priority for consumers. Given this growing trend, NGA is excited about the opportunity to partner with PBH to equip our members with the tools and resources needed to better educate and provide products and services to meet their customers' needs and expectations,” said Peter J. Larkin, president and CEO of NGA.
Since 1991, Produce for Better Health Foundation (PBH) has been dedicated to producing a healthier America through increased fruit and vegetable consumption. PBH conducts regular consumer surveys to identify psychosocial factors associated with fruit and vegetable consumption in an effort to monitor progress and inform industry, health influencers, and policy makers. Primary shoppers were surveyed in 2012 and 2014 and are the basis for PBH's latest report, Primary Shoppers' Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012 vs 2014.
Highlights from the report include:
To make it easy to identify relevant findings, PBH developed an infograph visually highlighting some key results of the primary shopper report. PBH donors and supporters are able and encouraged to reproduce and utilize the infograph as needed. PBH is pleased to recognize the sponsors of the Primary Shopper report: Bayer CropScience, Del Monte Fresh Produce, Monsanto, and Produce Marketing Association.
Is your company a Fruits & Veggies—More Matters® Champion or Role Model? Would you like to nominate a dietitian for our Supermarket Dietitian of the Year recognition program? Or would you like to share your advocacy of PBH's mission with others and be a PBH Ambassador? Year-to-date 2014, over 70 organizations are tracking to be recognized as a Fruits & Veggies—More Matters Champion or Role Model, and over 30 PBH Ambassadors are helping to spread the word about PBH's mission. To learn more about these programs, visit PBHFoundation.org/get_inv. To submit information on what your company has done to support PBH and Fruits & Veggies—More Matters in 2014, or to nominate a supermarket dietitian, send an email to ImARoleModel@PBHFoundation.org by December 31, 2014. All Champions, Role Models, Ambassadors and Supermarket Dietitians of the Year will be recognized at a special luncheon during PBH's 2015 Annual Conference, March 16-18 in Scottsdale, Arizona.
The holidays are quickly approaching! The time to give thanks, surround yourself with loves ones, and enjoy a nutritious holiday meal! Warm up your fans with our social media posts!
Join PBH and the National Mango Board on November 17 at 2:00pm for a special Twitter party focused on ideas to include mangoes in your holiday meals and snacks, #Mangover. Our December party will focus on fruit and vegetable gifts, as well as ideas on how to include fruit and vegetables in your holiday parties, #HolidayHelpers.
PBH is pleased to recognize the following companies who have contributed their support of the Foundation from September 24, 2014 through October 29, 2014. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.
New Board of Trustee Companies:
Chelan Fresh Marketing
Ready Pac Foods, Inc.
Abbott & Cobb
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