October 12, 2012
Boost Your Marketing Through Health Influencer Webinars
New Study Shows Fun Names Can Get Kids to Eat More Veggies
Alliance for Food and Farming Urges Consumers to "Eat More" Fruits & Veggies
USDA's SuperTracker Adds New Features
Visit PBH at Upcoming PMA Fresh Summit
Sponsoring a Health Influencer Webinar provides you the opportunity to reach more than 20,000 key health professionals including dietitians, dietetic media spokespersons, officials from university cooperative extension offices, state health departments, researchers, educators, WIC clinics, nurse practitioners, diabetes educators, and other nutrition experts.
These special, hour-long webinars are offered 6 times per year and introduce health professionals to a new nutrition or dietary concept, product, or research. Continuing education credits are offered to attendees in conjunction with the Academy of Nutrition and Dietetics (formerly ADA). Sponsors of the webinar will receive a full list of webinar attendees.
A new study, published in the Journal of Preventative Medicine, suggests rebranding vegetables with creative names can actually increase consumption.
Researchers exposed more than 1,000 kids in seven New York elementary schools to lunchtime vegetable choices with and without innovative names like "Silly Dilly Green Beans" or "Tiny Tasty Tree Tops." They found students ate twice as many vegetables if they had the new labels as compared to vegetables simply listed as "Food of the Day."
In the second part of the study, the proportion of the students selecting hot servings of vegetables with fun labels nearly doubled over two months. In schools that didnt display their vegetables with special names, the percentages of students who selected a vegetable serving went down by 16.2 percent.
The findings have been applied to the "Smarter Lunchrooms Movement," which Brian Wansink, professor of marketing and director of the Cornell Food and Brand Lab at Cornell University and lead author of the study, has spearheaded to assist school cafeterias in helping students eat better.
According to Wansink, this strategy is one that can be used at home as well, "If you want to be a better cook and you only have five minutes to do it, youre better off spending that time coming up with creative ways to describe the names of the food youre going to serve," he said, "instead of spending that five minutes to make that perfect sauce."
More information can be found at the Cornell University Food and Brand Lab website.
Last week, the Alliance for Food and Farming (AFF) released a statement, in response to some misleading statements and one-sided claims made on the Dr. Oz show with regard to the safety of affordable fruits and vegetables.
"The science and the facts support that both that both production practices are very safe and consumers can choose either with confidence," says Marilyn Dolan, Executive Director of the Alliance of Food and Farming. "We strongly encourage people to read, learn, choose, but eat more fruits and veggies for better health—thats really the message for consumers."
In fact, health experts, scientists, consumer advocates, and environmental groups all recommend that consumers eat more conventional and organic fruits and vegetables for better health.
Along with the Dr. Oz show, recent consumer research conducted by the AFF called Scared Fat has shown similar misleading safety messages results in 10 percent of low-income consumers stating that they will reduce consumption of fruits and veggies. In an effort to provide science-based information for consumers to learn more about the safety of organic and conventional produce, the AFF launched a website safefruitsandveggies.com. The site contains scientific studies, farming information, nutritional information, tips for consumers, and more, so that people can make educated buying decisions.
Viewers of daytime talk shows should be reminded that entertainment shows are not under the same obligation as news outlets to provide balance or "the other side of the story." For more information, you can view the full AFF press release.
Last month, the USDA announced its SuperTracker app has added expanded features that now allow users to set personal calorie goals based on targets prescribed by their nutritionists, dietitians, and health care providers.
SuperTracker, which is free and available at ChooseMyPlate.gov, originally assigned users a calorie level based on information entered in their user profile such as age, height, weight, and physical activity level. The new design now allows users to tailor their diet and exercise regimens to fit calorie target recommendations made by their physician. SuperTracker is meant to be used in conjunction with the latest U.S. dietary guidelines in helping families make better choices about their diet and exercise. Earlier in September, SuperTracker reached over one million registered users.
To access the new personal calorie goal feature, go to SuperTracker and click on My Features (My Top 5 Goals).
Are you attending this years PMA Fresh Summit? PBH will be there this year and wed love to see you! Stop by our booth #734 and say hello—we look forward to connecting with you. For the first time this year, well also be hosting supermarket dietitians at Fresh Summit as part of our new sponsorship opportunities.
PBH is pleased to recognize the following companies who have contributed their support to the Foundation from September 26, 2012 through October 10, 2012. Your generous contributions help support PBHs many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.
Donors Who Increased Their Annual Contribution:
Returning Trustees ($10,000+ Annual Contribution):
For more information, contact PBH Development Director Renee Bullion.
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