October 3, 2014
PBH Annual Consumer Survey
PBH 3rd Annual Supermarket RDs at Fresh Summit
PBH 2015 Sponsorship Opportunities Now Available
PBH 2015 Annual Conference Registration Now Open
October Social Media Posts
November Twitter Party
Thank You! New and Returning Donors
PBH conducts an annual survey of moms with children 10 years of age and under to assess fruit and vegetable consumption, barriers to increased consumption, and awareness of the Fruits & Veggies—More Matters brand. Key findings over time indicate that moms continue to strongly believe in the benefits of fruits and vegetables and continue to be concerned that their families are not consuming enough of them. The 2008-2009 recession had a significant negative impact on moms' attitude and behavior regarding fruits and vegetables. In addition, while the Internet remains the top preferred source of information regarding fruits and vegetables, family members were becoming more influential, while other sources were becoming less so.
Providing moms with practical information to increase their family's consumption of fruits and vegetables, especially while on a budget, will help them follow through with their intentions. PBH's consumer website, MoreMatters.org, developed specifically with moms in mind, continues to be a growing, reliable source of information for this audience. Insight gleaned from the annual surveys, outlined in PBH's report Moms' Attitudes and Beliefs Related to Fruit & Vegetable Consumption, 2007-2014 assist PBH in our continued effort to reach moms.
To make it easy to identify relevant findings, PBH developed an infograph visually highlighting some key results of the 2014 annual mom survey. PBH donors and supporters are able and encouraged to reproduce and utilize the infograph as needed. PBH is pleased to recognize the sponsors of the 2007-2014 research report: Bayer CropScience, Del Monte Fresh Produce, Monsanto, and Produce Marketing Association.
For the third consecutive year, PBH will host a small group of supermarket dietitians for a PBH sponsored educational program October 17-19 during PMA's Fresh Summit in Anaheim, CA. Over 20 supermarket dietitians will gain key insights into the top-line issues surrounding fruit and vegetables and learn how to best interact with consumers utilizing communication strategies and tactics. Invaluable networking sessions are also a key part of the agenda, providing sponsors and invited dietitians the opportunity to strengthen existing relationships, while establishing new contacts.
Looking to broaden your professional network? Connect with supermarket dietitians? Enhance or complement your 2015 marketing or research plans? The variety of 2015 sponsorship opportunities, offered by Produce for Better Health Foundation, are what you've been looking for! Whether you want to increase visibility for your product, engage in 1:1 networking sessions with dietitians and other influencers, help shape consumer research, or explore the world of social media, PBH has available the opportunities you want and need. Many of the 2015 sponsorships are already SOLD so don't delay!
Contact development@PBHFoundation.org today to learn more about these sponsorship opportunities.
Who doesn't like to save money? Register before December 31, 2014 for PBH's 2015 Annual Conference: The Consumer Connection and save $100 on the registration fee! Join retailers, supermarket dietitians, suppliers, growers, shippers and processors to BUILD strategic alliances, GROW your brand, LEARN from vibrant speakers, PARTNER with colleagues, and CONNECT with peers.
What's New in 2015?
Back by Popular Demand
The season has officially changed! The cool, crisp air has set in. It's also the perfect time for soups and sweet healthy treats! Your fans will FALL in love with our social media posts!
Join PBH and Valley Fig Growers on November 5th at 4pm EST for our monthly Twitter party, #DressUpTheBird. Turkey day is almost here! It's easy to pack on a few extra pounds from enjoying a plate full of your favorite recipes and treats, but we will share tips and recipes to help make Thanksgiving a healthy one!
PBH is pleased to recognize the following companies who have contributed their support of the Foundation from August 26, 2014 through September 24, 2014. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.
American Frozen Food Institute
California Dried Plum Board
Affiliated Foods Midwest Cooperative
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