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October 2, 2015

PBH's Educational Program at Fresh Summit
PBH Discusses National Action Plan
Fruit & Veggie Connection – The Latest Issue
2016 Annual Conference Registration – Save Money!
October Social Media Posts
Thank You! New and Returning Donors



PBH's Educational Program at Fresh Summit


For the 4th consecutive year, PBH will host a four-day educational program for a select group of supermarket RDs during the upcoming Fresh Summit Convention and Exposition in Atlanta. The program will begin on October 22nd with a presentation on the science of flavor and how it contributes to the fruit and vegetables we like or dislike. A culinary demonstration will follow focused on different ways to enhance the flavor of fruit and vegetables. Throughout day two, the supermarket dietitians will participate in their choice of workshops, presented by PMA, and end the day with a networking reception and dinner. The dietitians, on the final two days of the program, will tour local supermarkets and walk the expo floor meeting with the sponsors of the PBH event as well as PBH board members.


PBH extends our sincerest appreciation to the sponsors of the PBH educational program and event:

  • Platinum Sponsor
    • PMA
  • Gold Sponsors
    • Avocados from Mexico
    • California Avocado Commission
    • Chelan Fresh Marketing
    • Sun-Maid Growers of California
  • Silver Sponsors
    • Bard Valley Natural Delights
    • Blueberries from Chile
    • California Cantaloupe Advisory Board & Leafy Greens Marketing Agreement
    • Giorgio Fresh Mushrooms
    • Michigan Apple Commission
    • Pear Bureau Northwest
    • Rainier Fruit Company
    • Seneca Foods
    • Stemilt Growers
  • Bronze Sponsors
    • Grimmway Farms
    • Ocean Mist Farms
    • Red Sun Farms

PBH Discusses Updated National Action Plan and Report Card


On October 4th PBH will host a media briefing to share key points from the National Fruit and Vegetable Alliance National Action Plan to Promote Health Through Increased Fruit & Vegetable Consumption, 2015 Report Card at the Academy of Nutrition & Dietetics annual conference. The briefing will highlight the changes to the strategies focused on increasing fruit and vegetable consumption as outlined in the first report which was issued in 2010. Key priority strategies to increase fruit and vegetable consumption outlined in the report in the following settings are:


  • Nutrition Promotion and Marketing
  • Supermarkets and Other Retailers
  • Fruit and Vegetable Suppliers
  • Restaurants and Other Food Service Establishments
  • Schools, Child Care, and Other Institutions Feeding Children and Adolescents
  • Workplaces
  • Health Care and Health Organizations
  • Research and Evaluation
  • State and Federal Policy



The full report is available in the research section of the website, as well as on

Fruit & Veggie Connection – The Latest Issue


Issue 5 of PBH's Fruit & Veggie Connection magazine is now available online.  This issue focuses on healthy menu ideas, PBH's webinar series for RDs, and different factors that can help to increase fruit and vegetable consumption.  The bi-annual magazine is written for dietitians and other health professionals whom directly interact with consumers and help them to increase their intake of fruit and vegetables.  If you would like to begin receiving the magazine, contact  The magazine is available in print and electronic form. 

2016 Annual Conference Registration – Save Money!


Mark your calendars for PBH's 2016 Annual Conference: The Consumer Connection scheduled for April 4-6 at the Omni Scottsdale Resort & Spa at Montelucia.  This 5-star hotel, nestled at the base of Camelback Mountain, is an intimate oasis inspired by the exotic locale of Spain's Andalusia region.  Reminiscent of a picturesque Andalusian village, the resort features arching entryways, tranquil fountains and floral walkways.  



PBH's daily room rate during the conference, $250, is almost 50% off the regular room rate of $459 plus no resort fees and complimentary Wi-Fi in every guestroom!  If you haven't yet attended a PBH Annual Conference, 2016 is the PERFECT time to do so!  Register by 12.31.15 and save $100!


October Social Media Posts


Summer is officially over, and the cooler weather is heading our way! Get ready to enjoy the flavors of fall with soups, sweet treats, and tasty FVs! Get your fans geared up for fall with our social media posts!

Thank You! New and Returning Donors


Donor Recognition: Your Support Matters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from August 26, 2015 through September 23, 2015.  Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.



New Donors:

Foxy Fresh Produce/The Nunes Company, Inc.


Returning Trustees ($10,000+ Annual Contribution):

Black Gold Farms, Inc.
Ocean Spray Cranberries, Inc.


Returning Donors:

A.J. Trucco, Inc.
Abbott & Cobb
Andrews Brothers, Inc.
Better Bags, Inc.
Calavo Growers, Inc.
California Dried Plum Board
General Produce Company, Ltd.
Grant J. Hunt Company
Jasmine Vineyards, Inc.
M. Caratan, Inc. DBA Columbine Vineyards
Norpac Foods, Inc.
Ready Pac Foods, Inc.
Tops Markets, L.L.C.
Wild Blueberry Association of North America
Yakima Fresh L.L.C.
Yucatan Foods


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