August 5, 2016
Celebrating Fruits & Veggies—More Matters® Month
Mid-Year Update to the 2016 Business Plan
2017 Annual Conference – Registration Opening Soon!
August Social Media Posts
Thank You! New and Returning Donors
Don’t forget to celebrate Fruits & Veggies—More Matters month with PBH this September! We’re going to party with a ‘Grab N’ Go’ theme focused on quick and easy ways to include more fruits and veggies in daily meals and snacks. A graphic and sample customizable social media posts and tips are now available on the PBHFoundation.org site.
A new and fun addition this year is a fruit and vegetable photo campaign. Throughout the month of September, PBH will encourage Facebook and Instagram users to take a picture and share how and where they eat fruit and veggies on the go. To kick-off the campaign, we’ve created several examples (eating an apple while sitting on a park bench, etc.) that you can post on your social media channels to help spread the word. Don’t forget to use the hashtag, #GrabNGo on your social media channels.
Also, helping to promote September as Fruits & Veggies—More Matters month is one of the criteria to be recognized as a Role Model for 2016! Contact Kristen Stevens, kstevens@PBHFoundation.org for additional information or questions.
You can also celebrate Fruits & Veggies—More Matters month by:
Overall, Q2 was quite strong and PBH is on-track to meet or exceed the 2016 business plan goals and metrics. The key highlights for the first half of 2016 include, but are not limited to the following:
Consumer Website & Online Giving: The consumer website, FruitsAndVeggiesMoreMatters.org, continues to have a strong number of monthly visitors, with an average of 352K each month. A new on-line giving button was added to the site in Q1, with optimized mobile viewing applications completed in Q2. Integrated marketing of the giving option and button is targeted to begin during September, Fruits & Veggies—More Matters Month. There were also 8900 new site visitors (‘opt-in’ participants) who signed-up to receive our various e-communications in Q2, a four-fold increase over Q1 (107.5K total), already surpassing goal for the year.
Media Pick-up & Social Media: Q2 was very strong for media impressions, nearly quadrupling Q1, resulting in more than 39 billion media impressions through mid-year. These were generated through print and electronic PR and communications efforts, including social media. Facebook likes (Q2=864K) are up 20% for the year. Twitter followers are up 6% (Q2=56.7K), Pinterest likes are up 6% (Q2=11.5K), and Instagram followers are up 78% (Q2=11.3K) for the year. Staff has begun looking into starting a Snapchat account as well.
Industry Support: PBH continued retail outreach including seeking ongoing support from retailers (current and prospects); hosting Business Exchange Roundtables with buyers and supermarket dietitians at the PBH 2016 Consumer Connection Annual Conference; and maintaining outreach to independent retailers, including attending/exhibiting/speaking at the National Grocers Association conference. The Store Tour Training Program grants were awarded to 7 universities in the spring and 9 for the upcoming fall semester. With these additions, a total of 38 nutrition/dietetic programs and more than 800 nutrition/dietetic students have been trained to give grocery store tours, giving tours to nearly 6,000 consumers.
Outreach to Health Influencers: PBH’s outreach to our network of 20,000 educators and health professionals continued through marketing of education materials on our websites, including monthly pre-drafted social media posts, and providing 3 webinars. All final educational materials originally sold through PBH’s Nutrition Education catalog were reformatted and placed on PBHFoundaton.org in Q1 for easy access. Work began in Q2 on updating more than 250 nutrition facts panels found on MoreMatters.org due to FDA’s recent labeling updates. These will also be incorporated into a new fruit and vegetable resource guide for health professionals and marketers.
Consumer Research: A cumulative report of Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption, 2007-2015 was completed and distributed in Q1, 2016. Work was begun in Q2 to prepare for 2017 research, with a goal of providing more action-oriented messaging for industry marketing purposes.
Stay up-to-date on PBH’s business plan goals, metrics and other key initiatives by reviewing our quarterly dashboard report.
PBH’s 2017 Annual Conference: The Consumer Connection will return to the Omni Scottsdale Resort & Spa at Montelucia for a second consecutive year. This 5-star hotel, nestled at the base of Camelback Mountain, is an intimate oasis inspired by the exotic locale of Spain’s Andalusia region. Reminiscent of a picturesque Andalusian village, the resort features arching entryways, tranquil fountains and floral walkways.
If you haven’t yet attended a PBH Annual Conference, 2017 is the PERFECT time to do so! Mark your calendars and save the dates – April 5-7, 2017! Registration will open soon!
Summer ain’t over yet! We still got some vacations to go on, beaches to hit, BBQs to throw, heat to beat, and tasty fruits and veggies to eat! Help your fans enjoy the final weeks of summer with our social media posts!
Donor Recognition: Your Support Matters!
PBH is pleased to recognize the following companies who have contributed their support of the Foundation from June 30, 2016 through July 25, 2016. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.
New Board of Trustee:
Returning Trustees ($10,000+ Annual Contribution):
Donors Increasing Their Contribution:
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