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July 8, 2016
Articles


Fruits & Veggies—More Matters® Month
2017 Sponsorship Opportunities Now Available
Formula 5 Marketing Competition
Support PBH through Online Giving
Reminder of PBH Annual Recognition Programs
July Social Media Posts
Thank You! New and Returning Donors

 

 


Fruits & Veggies—More Matters Month

 

September, the celebratory month for Fruits & Veggies—More Matters, is fast approaching but no need to worry as there is still plenty of time to make your plans.  Based on your feedback, the theme for the month will once again be ‘Grab n’ Go.’  Many of you shared how easy and fun it was to participate in and support so the theme is back!

 

Like last year, sample social media posts, which can also be customized, will be available along with a Grab n’ Go graphic.  The posts and graphic are now available on the PBHFoundation.org website.  Don’t forget to use the hashtag, #GrabNGo on your social media channels.

 

A new and fun addition this year is a fruit and vegetable photo campaign.  Throughout the month of September, PBH will encourage Facebook and Instagram users to take a picture and share how and where they eat fruit and veggies on the go.  To kick-off the campaign, we’ve created several examples (eating an apple while sitting on a park bench, etc.) that you can post on your social media channels to help spread the word.

 

Don’t forget that helping to promote September as Fruits & Veggies—More Matters month is one of the criteria to be recognized as a Role Model for 2016!  Contact Kristen Stevens, kstevens@PBHFoundation.org for additional information or questions. 


2017 Sponsorship Opportunities Now Available

 

PBH’s 2017 sponsorship opportunities are now available!  If you’re looking for a way to extend and supplement your marketing and research plans, strongly consider talking with PBH!  We offer a variety of opportunities to strengthen your influence to reach a variety of groups:

  • Retail & Foodservice
    • PBH’s Annual Conference
    • Supermarket RDs at Fresh Summit
    • Supermarket RDs at NGA Expo
  • Health Influencers
    • Commodity Promotional Tools – New!
    • Fruit & Veggie Connection Magazine
    • Webinars
  • Consumers
    • Half Your Plate for Adults and Children
    • Social Media & Web Opportunities
  • Decision Makers
    • Health Messaging
    • Research

Our two new opportunities for 2017 are perfect for any organization looking for a way to share information on a commodity with health professionals.  The first is an inexpensive fruit and vegetable resource guide for supermarket dietitians, health professionals and grocery marketers.  PBH will incorporate information on a sponsored commodity into a comprehensive Health & Wellness Resource Guide for Fruit & Vegetables that is updated annually and made available to our network of more than 20,000 health professionals, supermarket dietitians, produce managers and grocery marketers.

 

The second opportunity focuses on what you can say about your commodity at point of sale, in social media, or on your website.  Some health claims already exist for fruits and vegetables, but other types of claims, called structure/function claims, may be available for your marketing use.  In order to assure the legitimacy of new health messaging about your product, a review of the scientific literature should first be undertaken.  Once completed, depending on current scientific evidence, additional health messaging will be outlined. 

 


Formula 5 Marketing Competition

 

The third year of PBH’s Formula 5 marketing competition is set to officially kick-off September 30 when completed intent to submit forms are due.  PBH began our sponsorship of the fruit and vegetable marketing competition for college students in 2014 with the following goals in mind:

  • Focused marketing of fruit and vegetables aimed at increasing their sales and consumption within the United States;
  • Further educate consumers about all forms of fruit and vegetables (fresh, frozen, canned, dried and 100% fruit and vegetable juice), especially given the decline in 2015 consumption for frozen, canned and 100% juice;
  • Introduce different or unique marketing proposals and concepts from the perspective of a millennial college student/consumer to the fruit and vegetable industry;
  • Provide a forum, via PBH’s annual conference, for members of the industry to grow their industry talent via potential internships, scholarships, or employment;

All team members must be active, full-time students at an accredited college or university within the US majoring in one of the following areas of study: marketing, agribusiness, agriculture or nutrition.  Students with family members working in the US fruit and vegetable industry are permitted to participate in the competition, but are required to include the full-disclosure in the Intent to Submit form. 

 

All teams meeting the eligibility requirements and interested in submitting a proposal must complete the Intent to Submit form.  The sponsoring professor must submit the completed form, via email, to MarketingComp@PBHFoundation.org by September 30, 2016. 

 

It’s easy and FREE to support the Formula 5 marketing competition!  Simply share the information, from this article, with the colleges you and your company work with or with your alma mater.  Questions on the marketing competition can be directed to Kristen Stevens or 302.235.2329, x312.

 


Support PBH through Online Giving

 

On May 31, 2016, PBH began our 25th year of providing usable and credible research, tools and resources, information portals for various constituent groups, leadership and support to the fruit and vegetable industry.  Through the suggestions and guidance of PBH committees and Ambassadors, we are now able to accept online, individual personal donations!  All donations are tax-deductible to the extent permitted by law, and can be setup as a one-time or reoccurring payment.  Our modest roots 25 years ago have grown into a national movement to help Americans eat more fruits and vegetables for their better health.  Help Us Continue to Help You…by making a donation today or by sharing the online giving option with others.

 

Questions can be directed to PBH’s development team, Development@PBHFoundation.org.   


Reminder of PBH's Annual Recognition Programs

 

Each year PBH honors organizations, within the fruit and vegetable industry and public health community, who meet the criteria to be recognized as a Fruits & Veggies—More Matters Champion or Role Model, along with school foodservice programs.  Certain criteria must be met to be honored as a Champion and that same criteria plus a little more to be honored as a Role Model. 

 

PBH also honors a handful of supermarket dietitians through our Supermarket Dietitian of the Year recognition program.  Like with the Champion and Role Model program, there is a set of criteria that must be met in order for a dietitian to be considered.  The submission can be made by the dietitian or, ideally, by a colleague or supervisor.

 

The completed forms for either program must be submitted to PBH by January 5 to be considered.  More information, including the criteria, can be found on PBHFoundation.org/Get Involved.   Questions and inquiries can be directed to ImARoleModel@PBHFoundation.org.

 


July Social Media Posts

 

Summer is in high gear with trips to the beach, backyard BBQs, vacations, & more! Our social media posts are just what you need for your fans to make their fun in the sun a healthy one!

 


Thank You! New and Returning Donors

 

Donor Recognition: Your Support Matters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from May 25, 2016 through June 29, 2016.  Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.

 

New Board of Trustee Companies:
Sabra
Southeast Produce Council

 

Donors Who Increased Their Annual Contribution:
Ruiz Sales, Inc.

 

Returning Trustees ($10,000+ Annual Contribution):
Dole Food Company, Inc.
Rainier Fruit Company, Inc.

 

Returning Donors:

Andrews Brothers, Inc.
Ball's Food Stores
Blue Star Growers, Inc.
Boggiatto Produce, Inc.
Brothers International Food Corporation
C & D Fruit & Vegetable Company, Inc.
Crunch Pak, L.L.C.
Enza Zaden North America, Inc.
Great Lakes International Trading, Inc.
Lindsay
Maine Farmers Exchange
Mandolini Company, Inc.
Markon Cooperative, Inc.
Miner's Inc.
Mission Produce, Inc.
Publix Super Markets, Inc.
Rigby Produce, Inc.
Schnuck Markets, Inc.
Subway Franchise World Headquarters
Sun World International, LLC
Sunview Marketing International
Tastyfrutti International, Inc.
To-Jo Mushrooms, Inc.
Valley Fig Growers
Western Precooling Systems
Wholesale Produce Supply Company, Inc.

 

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