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June 6, 2014
Articles

Supermarket RDs: Visibility and Resources
Annual Survey Shows Mom Knows About Fruits & Veggies—More Matters®
2015 Annual Conference: The Consumer Connection Dates and Location Announced
Are You Tracking to Be a Fruits & Veggies—More Matters Champion or Role Model?
Making the Most of Social Media
June Twitter Party #FreshTime
June Social Media Posts
Donor Recognition & New Donor Welcome: Your Support Matters!


Supermarket RDs: Visibility and Resources


Did you know? PBH has worked directly with supermarket registered dietitians for the last several years to assist in expanding their knowledge of fruit and vegetables, providing key pieces of information they need to know when interacting with their stores' customers, thereby ultimately helping their store to increase the sale and consumption of fruit and vegetables. Each year PBH brings 20-30 supermarket dietitians to our annual conference, held each spring, and to PMA's Fresh Summit, held in the fall, for educational sessions and programs, and networking events with members of the fruit and vegetable industry.


During the PBH annual conference, the dietitians and attendees are afforded the opportunity to introduce themselves, share information and resources, as well as their needs, to help educate consumers on the importance of purchasing and consuming fruit and vegetables through various networking occasions and business exchange appointments. At Fresh Summit, supermarket dietitians participate in a PBH-led educational program and are given the opportunity to learn more about produce from exhibitors on the show floor. This invitation program is a great opportunity for produce buyers to introduce their RDs to key produce partners, and for the dietitians to receive valuable information.


Since more than 80% of fruit and vegetables are purchased through grocers, it is important that supermarket RDs continue to expand and enhance their skill and knowledge of fruit and vegetables as a way to not only increase consumption, but also sales. To learn more about the available resources for supermarket dietitians or these two PBH events, contact PBH's Development department .


    Annual Survey Shows Mom Knows About Fruits & Veggies—More Matters®


    PBH's target audience of moms has seen progressive improvements in several key markers over time demonstrating their knowledge and support of the Fruits & Veggies—More Matters brand and logo. Specifically, 56% of moms self-reported in 2014 that they were “likely to purchase” a product when seeing the Fruits & Veggies—More Matters logo on it, up from 40% in 2009; 36% of moms surveyed are extremely or very motivated by the Fruits & Veggies—More Matters message, up from 24% in 2007; and 31% of moms are definitely aware of the Fruits & Veggies—More Matters logo, up from 11% in 2007.


    PBH is sampling 1,200 people, including fathers and primary shoppers, over a 12-month basis, with a subset of respondents each month on a rolling basis. This will allow us to compare data against a) parents with children under 10 from prior years as well as b) primary shoppers from 2012, and c) insert time-sensitive questions into the field as needed (i.e., food safety outbreak). Not all questions will be asked each year: some will be asked every 2, 3, 4, or 5 years. Over the summer a report on our annual Mom research from the last 7 years will be available on PBHFoundation.org, and later this year a report on the primary shopper. More information will be shared when these publications are complete.


    2015 Annual Conference: The Consumer Connection Dates and Location Announced


    Save the Date! PBH is pleased to announce that the Hotel Valley Ho in Scottsdale, Arizona has been selected as the location for its 2015 Annual Conference: The Consumer Connectionn. The agenda will feature insightful speakers, panel discussions and presentations designed to provide the latest consumer marketing trends, strategies and research related to fruit and vegetables. The conference will be highlighted by the highly popular business exchange appointments and keynote speaker, David Meerman Scott, marketing and social media/emerging technologies author and speaker.


    The Hotel Valley Ho is a stylish and chic escape nestled at the bottom of Camelback Mountain, offering a fresh ambiance for our all-encompassing annual conference. Don't miss out on PBH's 2015 Annual Conference in Scottsdale…Reserve March 16-18, 2015 on your calendar today!


    Are You Tracking to Be a Fruits & Veggies—More Matters Champion or Role Model?


    Don't let your efforts to support PBH and the Fruits & Veggies—More Matters brand and logo go unnoticed! Plan now and be recognized as one of the many organizations helping to improve America's health by increasing fruit and vegetable consumption.


    PBH recognizes more than 60 Retailers, Suppliers/Growers/Input Suppliers, School Foodservice Directors, and members of the Public Health community as Fruits & Veggies Champions or Role Models each year during our annual conference. You can review the criteria to become a Champion or Role Model and the 2013 recipients at PBHFoundation.org. We want to recognize your organization during our 2015 annual conference so submit your information often to ImaRoleModel@pbhfoundation.org.


    Making the Most of Social Media


    Social media today is a constant buzz of activity – sharing, liking, posting, tweeting – with everyone striving to increase and expand their reach. The PBH social media team is pleased to share a few ideas and strategies to help in expanding your presence on social media platforms to increase both following and influence.


    • Visibility. The more you're seen, the more popular and relevant you become on social media. Establish a posting schedule that achieves your goals, but also accommodates the needs and desires of your followers. In other words, find a good balance to enable you to provide regular, useful updates, but not overwhelm (and potentially lose) your following.
    • Connect. Use your connections with your followers to expand your reach through shares and retweets. If you like a message one of your followers posted, share or retweet it. It will create a win-win situation for all involved with the end result being more followers and more consumers receiving the important message about eating fruit and vegetables for good health – something we all want.
    • Leverage Different Platforms. The use of multiple social media platforms can and do work in harmony to provide a unified message, expand your reach, and increase your following. If you pin a photo of a recipe on Pinterest, copy the link and tweet it on your Twitter account or feature it on your Facebook page.
    • Key Influencers. Make note of the followers who comment, share or retweet the most – they are your key influencers. Key influencers are very beneficial as they can garner many new followers quickly and help to spread your message. And remember, they don't have to have a large following to be influential!

    Be certain to connect with PBH and Fruits & Veggies—More Matters on social media. We are always here to help share information and promote you via our own channels.

    Fruits & Veggies – More Matters on Facebook
    PBH Foundation on Facebook
    Fruits & Veggies – More Matters on Twitter
    Fruits & Veggies – More Matters on Pinterest
    Fruits & Veggies – More Matters on Instagram


    June Twitter Party #FreshTime


    Join us on Wednesday June 4, 2014 at 4:00pm ET for our monthly Twitter party as we perfectly prepare for a sensational summer! June is National Fresh Fruit & Veggie Month so we are celebrating with a #FreshTime chat! Join us to share and swap summer produce recipes and cooking tricks for your next summer soiree.

    June Social Media Posts


    Summer is near, and fruits and veggies are IN this season! Whether your fans are vying for the perfect garden, a healthy summer cookout, or in need of quick, festive recipes for the family, our June Social Media Posts have you covered!

     



    PBH is pleased to recognize the following companies who have contributed their support of the Foundation from April 30, 2014 through May 28, 2014. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


    New Donors:
    King Fresh Produce, LLC
    Manfredi Cold Storage
     

    Returning Trustees ($10,000+ Annual Contribution):
    Four Seasons Produce, Inc.
    The Morning Star Company
     

    Donors Who Increased Thier Annual Contribution:
    Boggiatto Produce, Inc.
    Ruiz Sales, Inc.
     

    Returning Donors:
    Agrow Fresh Produce Company, Inc.
    Black Gold Farms, Inc.
    California Table Grape Commission
    Corey Brothers, Inc.
    D'Arrigo Brothers Company of California
    Fresh Produce Association of the Americas
    Key Food Stores Cooperative, Inc.
    Matthews Ridgeview Farms
    Phillips Mushroom Farms
    Schnuck Markets, Inc.
    Seald Sweet International
    Southern Specialties
    Spokane Produce, Inc.
    Steinbeck Country Produce, Inc.
    Sun Belle, Inc.
    Wholesale Produce Supply Company, Inc.

     

     

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