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May 2, 2014
Articles

First Quarter 2014 Business Plan Results
PBH Celebrates Fruit & Veggies with All-New Annual Event
May Webinar Focuses on the Nutrition & Health Benefits of 100% Fruit Juice
Sponsorship Spotlight: Social Media and Web Marketing Opportunities
About the Buzz: Separating Fruit & Veggie Fact from Fiction
May Social Media Post
Donor Recognition & New Donor Welcome: Your Support Matters!


First Quarter 2014 Business Plan Results


PBH began the first quarter (Q1) of 2014 with the Fruits & Veggies—More Matters® national health campaign and logo being featured on a digital billboard in New York's famed Times Square that generated 135 million consumer impressions. Additionally, Q1 was highlighted by a strong social media footprint, a proactive earned media strategy, strong industry support and involvement, and continued outreach to Moms, educators, and health and wellness professionals.


Q1 performance highlights are as follows:


Web: Particularly noteworthy is the strong growth in visits to the website since the launch of the upgraded website in 2013. First quarter of 2014 resulted in the highest monthly average visits ever to the FruitsAndVeggiesMoreMatters.org site, nearly twice that of 2013. New ‘opt-in' participants are almost at goal for the year.


Media: Q1 was also very strong for media and social media impressions. More than 8 billion media impressions have been generated through print and electronic PR and communications efforts: 63% of goal and 2-fold higher than Q1 last year. Facebook likes have surpassed goal for the year (Q1=254K) and twitter followers are at 91% of goal (Q1=36K). Pinterest followers are 82% of goal (Q1=6.5K).


Industry: PBH continued aggressive retail outreach including seeking ongoing support from retailers (current and prospects); hosting Business Exchange Roundtables with buyers and supermarket dietitians at the PBH 2014 Consumer Connection Annual Conference; and expanding outreach to independent retailers, including attending/exhibiting at the National Grocers Association conference in February.


Health Influencers: PBH's outreach to roughly 20,000 educators and health professionals continues through marketing of education materials, websites, suggested social media posts, and webinars. Plans are also underway for the 2014 Supermarket RD Program at Fresh Summit.


Mom Attitudes: PBH's target audience of moms has seen progressive improvements in several key markers over time. Specifically, 56% of moms self-reported in 2014 that they were “likely to purchase” a product when seeing the Fruits & Veggies—More Matters logo on it, up from 40% in 2009; 36% of moms surveyed are extremely or very motivated by the Fruits & Veggies—More Matters message, up from 24% in 2007; and 31% of moms are definitely aware of the Fruits & Veggies—More Matters logo, up from 11% in 2007.


You can find detailed information on 2014 first quarter results at PBHFoundation.org.


    PBH Celebrates Fruit & Veggies with All-New Annual Event


    Saddle up and join PBH for our all-new Celebration! event on Saturday, September 6th at the Amaral Barn in Salinas, California from 6-11 pm. You don't want to miss this country-themed event featuring ranch-style BBQ, fruit and vegetable chow, and grog served by the King City Young Farmers and Salinas Jaycees.


    After you get your fill of vittles at the food corral, mosey on over to the live auction – hosted by Wise Guys Entertainment – to help PBH fetch some loot by bidding on top-of-the-line wines, adventures, electronics and other sundries.


    At sun down, we will heel-toe til twilight with country rock tunes by the ever-popular Money Band. So pull on your boots, we are fix'n to have a good ol' time in the heart of the Salinas Valley with produce industry friends!


    Sponorship opportunities for the Celebration! event are available by contacting development@pbhfoundation.org and information regarding the purchase of tickets will be forthcoming.


    May Webinar Focuses on the Nutrition & Health Benefits of 100% Fruit Juice


    Produce for Better Health Foundation will host a FREE webinar for health professionals entitled: The Power of the Pour: The Nutrition & Health Benefits of 100% Fruit Juice on Thursday, May 8th from 3 pm – 4 pm ET.


    While consumers and health professionals alike know that eating fruit is important for overall health, fruit consumption remains surprisingly low, with most Americans consuming less than half of their recommended intake. A naturally nutrient-rich beverage, 100% fruit juice can not only help children and adults meet fruit intake recommendations as a complement to whole fruit but also help improve their intakes of key nutrients along with other health benefits.


    This webinar will review evidence that supports the benefits of consuming 100% fruit juice as part of a healthy diet, including improved nutrient adequacy and diet quality, as well as positive effects on certain health markers. Since 100% orange juice is the most commonly consumed fruit juice, additional research and other data regarding orange juice will be presented. The presentation will review sugar and fructose metabolism as it relates to the natural fruit sugars in 100% orange juice, as well as highlight research findings from studies on 100% orange juice/100% fruit juice consumption and key health concerns such as overweight/obesity, insulin resistance, diabetes and heart health risk factors.


    Those interested can register online by Monday, May 5, 2014. Space is limited.


    If you missed a webinar, all previous presentations are archived on the PBH website.


    Mark your calendars for our June webinar on Strawberries! It will be held Wednesday, June 18, from 1-2 pm ET!


    Sponsorship Spotlight: Social Media and Web Marketing Opportunities


    PBH offers a number of opportunities for marketers of fruit and vegetables to enhance the value and visibility of their brand, product, and messaging. Using the principles of reach, affordability, flexibility, and impact as ROI indicators, PBH offers solid options for organizations determining how and where to spend their marketing and communication dollars.


    One such option is sponsorship of PBH's Fruits & Veggies—More Matters® Social Media and Web Marketing platforms. Sponsors can choose from a variety of online placement and promotional options that can lead to more loyal customers, increased brand recognition, more repeat business, and/or broader reach to attract new customers.


    From FruitsAndVeggiesMoreMatters.org to Facebook and Twitter, to regularly scheduled e-mails featuring the recipes and menus of the week, to consumer e-newsletters, and our popular Top 10 Lists, PBH's social media and web marketing platforms will maximize your marketing dollars by introducing your products and services to our flourishing online community.


    Working with PBH enhances the value of your message to consumers:


    Reach: 
     

    Following PBH's mission and Fruits & Veggies—More Matters® messaging, sponsors will be acknowledged on FruitsAndVeggiesMoreMatters.org and in PBH social media efforts, with placement of sponsor's brand logos and links. Reach our online community:

    • 263,000 monthly web visits,
    • 254,000+ Facebook fans,
    • Nutrient/cost analysis and shopping lists
    • 36,000+ Twitter followers,
    • 6,500+ Pinterest followers, and
    • 74,000+ weekly e-newsletter recipients

    Affordability & Flexibility:

     

    Depending upon selected option, various placement and promotional opportunities are available:

    • Web Pages: Receive recognition on a main section of FruitsAndVeggiesMoreMatters.org

    • Recipes: Recipes are our most popular web section! Learn how you can extend the promotion of your best fruit and veggie recipes through Recipes of the Week or Healthy Menu of the Week.

    • e-Communications: With more than 74,000 recipients of our Recipe of the Week, Menus of the Week, and consumer e-newsletter, receive recognition through these venues with links back to your own site.

    • Top 10 Lists: A popular consumer choice! Showcase the top 10 ways to use or enjoy your product, as we promote the list on our site home page and in social media efforts!

    • Twitter Party with PBH: Co-host a Twitter party with PBH as another way to reach consumers, health professionals, and other entities within the private and public sectors. In the last 12 months, 7 of the hashtags for our monthly parties have trended, generating millions of impressions!

    Impact:

    • Opportunities to target key consumer influencers in an environment that supports your message.

    For additional information and details on any of these exciting opportunities, or how you can bundle to maximize your marketing dollars, contact development@pbhfoundation.org.


    About the Buzz: Separating Fruit & Veggie Fact from Fiction


    Educating consumers about the true benefits of eating a variety of fruit and vegetables on overall health and well-being is a key goal of PBH. To this end, we feature About the Buzz articles on MoreMatters.org. This online resource separates fruit and veggie fact from fiction by addressing and debunking many of the commonly held misconceptions with facts, credible research, and expert analysis.


    Young Women Who Eat Lots Of Fruits & Veggies Have Healthier Arteries Later In Life? Researchers from the American College of Cardiology analyzed the food intake and the coronary artery calcification (CAC) scores of 2,058 men and women, ages 18-30. The results showed that women in their early 20s who reported consuming the most fruits and vegetables (8-9 servings a day for a 2,000-calorie diet) were 40% less likely to have calcified plaque in their arteries in their 40s. Read more


    Gardening Gets Kids To Try New Fruits & Veggies? A review published in the Journal of the American Dietetic Association analyzed 11 studies on the effects of gardening on children's eating habits. Overall, the review stated that garden-based nutrition intervention programs may have the potential to promote increased fruit and vegetable intake among children and adolescents as well as increase the willingness to taste fruits and vegetables among younger children. Read More


    Fruits and Veggies May Be The Key To Happiness? There is an abundance of research on the association between physical health and diet. Until recently, there was very little research on the correlation between diet and mental health. Researchers from Dartmouth University and the University of Warwick have been able to show that a relationship does exist between fruit and vegetable consumption and mental health. Read more


    Be sure to visit our website to learn how About the Buzz can help you better educate and promote fruit and vegetables to consumers.


    May Social Media Post


    With the sun shining across the U.S., encourage your fans to get beach-ready with this array of fruit and veggie-filled social media posts!

     



    PBH is pleased to recognize the following companies who have contributed their support of the Foundation from April 2, 2014 through April 30, 2014. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


    New Board of Trustee Companies:
    Pure Fresh, LLC
     

    Returning Trustees ($10,000+ Annual Contribution):
    Can Manufacturers Institute
    Domex Superfresh Growers
    Grimmway Farms
    Syngenta Corporation
    Silgan Containers
     

    Donors Who Increased Thier Annual Contribution:
    Capital City Fruit Company, Inc.
    Unifrutti of America, Inc.
    Washington State Potato Commission
     

    Returning Donors:
    Blue Star Growers, Inc.
    Brookshire Brothers, Inc.
    California Fresh Carrot Advisory Board
    Chestnut Hill Farms
    Coborn's, Inc.
    Georgia Fruit & Vegetable Growers Association
    Fowler Bros. Inc.eene River Marketing, Inc.
    Fruit Growers Marketing Association
    HMC Farms
    Idaho Potato Commission
    John B. Martin & Sons Farms, Inc.
    Marsh Supermarkets, L.L.C.
    National Raisin Company
    New England Produce Council
    Price Chopper Supermarkets
    Red Sun Farms
    Rocky Produce, Inc.
    Sun World International, LLC
    Wild Blueberry Association of North America

     

     

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