May 1, 2015
PBH Strong Q1 Business Plan Results
Formula 5 Marketing Competition
2015 State of the Plate Webinar
Are You Tracking to be a 2015 Champion or Role Model?
May Social Media Posts & Twitter Parties
Thank You! New and Returning Donors
The first quarter (Q1) of 2015 is off to a strong start. Key highlights include:
Web: Particularly noteworthy is the continued strong growth in visits to the website since the launch of the upgraded website in 2013. First quarter of 2015 resulted in the highest monthly average visits ever (406K/month) to the FruitsAndVeggiesMoreMatters.org site, 55% higher than Q1 of 2014. There were 3,800 new ‘opt-in’ participants, reaching 45% of the goal for the year.
Media: Q1 was also very strong for media and social media impressions. More than 23 billion media impressions have been generated through print and electronic PR and communications efforts: nearly 3-fold higher than Q1 of 2014 (which was already 2-fold higher than Q1 of 2013!). Facebook likes (Q1=520K) are more than double what they were last year at this time and up 22% for the year. Twitter followers are up 7% (Q1=47K), Pinterest likes are up 7% (Q1=9.9K), and Instagram followers are up 24% (Q1=1.4K) for the year.
Industry: PBH continued aggressive retail outreach including seeking ongoing support from retailers (current and prospects); hosting Business Exchange Roundtables with buyers and supermarket dietitians at the PBH 2015 Consumer Connection Annual Conference; maintaining outreach to independent retailers, including attending/exhibiting/speaking at the National Grocers Association conference in February. The new Store Tour Training Grant Program has 8 universities training students this spring.
Health Influencers: PBH’s outreach to roughly 20,000 educators and health professionals continues through marketing of education materials on our websites, including monthly pre-drafted social media posts, and 2 webinars. Plans are also underway for the 2015 Supermarket RD Program at Fresh Summit.
State of the Plate: Every five years, Produce for Better Health Foundation (PBH) releases an updated 2015 State of the Plate Report, a Study on America’s Consumption of Fruit & Vegetables, commissioned through The NPD Group to examine current consumption of fruit and vegetables in the United States. We are seeing progress and positive forward-looking trends in fruit and vegetable consumption among consumers under age 40, which includes PBH’s target audience of parents with young children. Unfortunately, consumer groups traditionally most interested in health and who eat the most fruit and vegetables, including those ages 50 and older, are trending downward in their consumption over time.
In support of Produce for Better Health Foundation’s (PBH) mission of motivating Americans to eat more fruit and vegetables to improve public health, PBH is pleased to announce it is sponsoring the Formula 5 Marketing Competition for the second consecutive year. The competition offers marketing majors, at accredited colleges and universities within the United States, the opportunity to influence fruit and vegetable marketing, sales, and consumption within America.
To participate in the competition, small groups of Junior and Senior marketing students will create a complete marketing proposal and plan, including indicators of success and financials. Three to five proposals will be selected and team representatives associated with each proposal will be invited to attend PBH’s 2016 Annual Conference where they will present the marketing proposal and plan to all conference attendees during the general session. The attendees will then be afforded two full days to interact and talk with the team representatives.
PBH was pleased to honor Fresno State as the winners of the competition in its inaugural year, and was honored to have them present during the 2015 Annual Conference. The presentation was one of the highlights of the conference. PBH donors and supporters are encouraged to inform college and universities they work with or are alumni of about the competition. Detailed information on the competition can be found on the PBHFoundation.org site. Questions on the competition can be directed to Kristen Stevens, firstname.lastname@example.org or 302.235.2325,x312.
Every five years, Produce for Better Health Foundation (PBH) releases its updated State of the Plate report, a Study on America’s Consumption of Fruit & Vegetables. PBH commissioned consumer research through The NPD Group to use its National Eating Trends database for the year ending May 2014 to examine current consumption of fruit and vegetables in the United States, including consumption levels by age, gender, life cycle, health segmentation, meal occasion, and form. The report provides the fruit and vegetable industry, health professionals, and consumer intermediary groups with:
To bring to light additional findings in the 2015 State of the Plate report, PBH hosted a one-hour webinar on Tuesday, March 31 from 2:00-3:00pm EST. If you missed the webinar, the audio recording and presentation can be found on the PBHFoundation.org website, along with all of our archived webinars. The full 2015 State of the Report can be found on the PBHFoundation.org website in the Research section.
Don’t let your efforts go unnoticed! Plan now and be recognized as one of the many organizations who are helping to improve the American diet by increasing fruit and vegetable consumption. View the criteria and see how easy it is to be recognized! All application must be submitted to ImaRoleModel@PBHFoundation.org by January 5th to qualify. You may also submit the completed application monthly or quarterly throughout the year so PBH is always up-to-date with your organization’s activities.
Need some ideas to get you started?
Warmer weather and bright sunshine work perfectly with spring-time fruits and veggies! Our May social media posts celebrate National Asparagus, Strawberry, Salsa, and Salad month respectively, along with other posts to help you bring a warm focus to fruit and veggies throughout the month.
Join us on May 6th as we co-host our #SavorySalads Twitter party with Fresh Express and dish up fun recipes and tips for a variety of fruit and veggie infused salads. Can’t join us on the 6th? No worries. On May 27th, we are co-hosting with Welch’s on our ConcordGrapeCreations Twitter party; a creatively sweet way to end the month.
PBH is pleased to recognize the following companies who have contributed their support of the Foundation from March 25, 2015 through April 22, 2015. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.
Returning Trustees ($10,000+ Annual Contribution):
Donors Who Increased Their Annual Contribution:
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