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March 7, 2014
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Consumer Connection Conference: Everything at your Finger Tips
Fruits & Veggies—More Matters has Klout
Congratulations to the 2013 Fruits & Veggies—More Matters Honorees
National Nutrition Month is Here
PBH Annual Report Now Available
Sponsorship Spotlight – Health Influencer Webinar
March Social Media Posts Now Available
Donor Recognition & New Donor Welcome: Your Support Matters!


Consumer Connection Conference: Everything at your Finger Tips


This year, for the first time, PBH is excited to offer the Consumer Connection Mobile App to help attendees navigate the 2014 Consumer Connection Conference March 17-19 in Scottsdale, AZ. The easy-to-use app, which works on most iOS, Android, Blackberry, and Window devices, will keep attendees up-to-date, connected and informed before, during and after the conference.


This FREE app provides on-the-go access to the conference schedule, speaker information, presentations, and tools to connect with other attendees enabling users to:

  • Create a profile, network and exchange contact information with attendees
  • Access the event schedule and customize your agenda
  • Lighten your load by accessing presentations and documents
  • Always know where you're going using the in-app navigation map

     

  • Receive real-time updates during the conference

For instructions on how to download and install the conference app, please visit: https://event.crowdcompass.com/pbh2014 or search PBH Events in your app store.


If you have any questions about the upcoming Annual Conference, please contact our Event Manager Sharese Alston.


    Fruits & Veggies—More Matters has Klout


    In February, the Fruits & Veggies—More Matters social media footprint earned a 79 on Klout's social media influence scale, representing the top 10% of social media users.


    Klout is a website and mobile app that uses social media analytics to daily rank its users according to their online social influence via the "Klout Score." A Klout Score is a numerical value between 1 and 100, measuring the size of a user's social media network and correlates the content created to measure how other users interact with that content. The average Klout score is 40. Fruits & Veggies—More Matters is active on Facebook, Twitter, Pinterest, Instagram, and YouTube.


    For perspective, listed below are the Klout scores of a few high-profile figures and major companies:

    • Justin Bieber (100)
    • McDonalds (96)
    • Lady Gaga (94)
    • Oprah (93)
    • Barack Obama (92)
    • Walmart (90) (100)
    • Cooking Light (84)
    • American Heart Association (83)
    • Women's Health.gov (81)
    • PBH (79)
    • CDC.gov (74)
    • ChooseMyPlate.gov (71)
    • Lay's Potato Chips (69)
    • Chiquita (65)

       

    • Campbells Soup Co (64)
    • Halos –Paramount Citrus (61)
    • Stemilt (60)
    • Welchs (59)
    • Nestle (57)
    • California Avocado Commission (57)
    • Doritos (54)
    • Mushroom Council (53)

    “A strong social media presence is central to PBH's overall consumer education strategy. In this regard, a Klout score of 79 demonstrates that our social media influence translates into opportunities to share the Fruits & Veggies—More Matters message and help consumers to learn about easy ways to increase their daily consumption of fruit and vegetables,” said Elizabeth Pivonka, Ph.D., R.D., President & CEO of PBH. “We are actively engaging with consumers, retailers, health professionals, growers, processors, and other partners, across all of our social media platforms, in ways we never could before.”


    Congratulations to the 2013 Fruits & Veggies—More Matters Honorees


    Support for PBH and the Fruits & Veggies—More Matters® national health campaign reached an all-time high in 2013, surpassing the previous record set in 2011. This year, more than 100 companies, organizations, agencies, and individuals from the fruit and vegetable industry were recognized for their respective efforts to increase fruit and vegetable education, awareness, and consumption which helps to strengthen our collective work toward a healthier America.


    Congratulations to the 2013 class of Role Models, Champions, Ambassadors Excellence Award Honorees, and Supermarket Dietitians of the Year. PBH extends our sincerest appreciation to the 2013 honorees for their work to increase the visibility, recognition, and resonance of the Fruits & Veggies—More Matters brand with consumers.


    2013 Retail Role Models:

    • Ahold USA
    • Basha's
    • Homeland Stores
    • Hy-Vee, Inc.
    • Meijer, Inc.^
    • Redner's Markets
    • Roundy's Supermarkets, Inc.*
    • Save Mart Supermarkets
    • Skogen's Festival Foods
    • SpartanNash*
    • United Supermarkets
    • Weis Markets

    2013 Retail Champions:

    • Associated Wholesale Grocers, Inc.*
    • Big Y Foods, Inc.
    • Donelan's Supermarkets^
    • Food Lion
    • Foodtown, Inc.
    • Harris Teeter
    • Key Food Stores Cooperative, Inc.
    • King Kullen Grocery Co., Inc.^
    • Marsh Supermarkets
    • Schnuck Markets Inc.
    • Wakefern Food Corporation
    • Wal-Mart Stores, Inc.

    2013 Industry Role Models:

    • American Frozen Food Institute^
    • Bayer CropScience*
    • Black Gold Farms
    • Blue Book Services^
    • Borton and Sons
    • C.H. Robinson Worldwide Inc.*^
    • California Avocado Commission*
    • California Cling Peach Association
    • California Cling Peach Board
    • California Strawberry Commission
    • Campbell Soup Company
    • Canned Food Alliance*
    • Chelan Fresh Marketing*^
    • Datepac, LLC
    • Del Monte Foods^
    • Del Monte Fresh Produce**
    • Dole Food Company^
    • Domex Superfresh Growers**
    • Duda Farm Fresh Foods**
    • Frieda's, Inc.
    • Giorgio Fresh Mushrooms^
    • Green Giant Frozen & Canned
    • Grimmway Farms
    • Hass Avocado Board
    • Juice Products Association
    • Kellogg's^
    • Mariani Packing Company
    • Melissa's/World Variety Produce, Inc.*
    • Monsanto Vegetable Seeds^
    • National Watermelon Promotion Board
    • Pacific Coast Producers^
    • Paramount Citrus
    • Pear Bureau Northwest^
    • Rainier Fruit Co., Inc.*^
    • Ruiz Sales, Inc.*
    • Sage Fruit Co.
    • Stemilt Growers, Inc.*^
    • Sunkist Growers*
    • Sun-Maid Growers of California**
    • Syngenta Corporation
    • The Mushroom Council^
    • The Oppenheimer Group
    • The Packer*
    • The United States Sweet Potato Council
    • The Walt Disney Company^
    • U.S. Apple Association
    • U.S. Potato Board
    • Wawona Frozen Foods*
    • Welch's
    • Wholly Guacamole*

    2013 Industry Champions:

    • Bejo Seeds, Inc.
    • Blanc Industries
    • Can Manufacturers Institute
    • Chilean Fresh Fruit Association
    • Crunchies, Inc.
    • Foxy Produce
    • Georgia Fruit & Vegetable Growers*
    • Idaho-Eastern Oregon Onion Committee
    • Idaho Potato Commission
    • Indianapolis Fruit Company
    • Market Fresh Produce
    • Mastronardi Produce
    • McDonald's Corporation
    • Monterey Mushrooms
    • National Mango Board
    • Naturipe Farms
    • Nestle USA
    • PepsiCo
    • Phillips Mushroom Farm^
    • Produce Marketing Association
    • Potandon Produce
    • Seneca Foods Corporation
    • Southern Specialties
    • Spice World
    • Subway*
    • Sunsweet Growers
    • Taylor Farms
    • The Produce Mom
    • Ventura Foods
    • Well-Pict Berries

    2013 PBH Ambassador Excellence Award Honorees:

    • Gaines Chamberlain, Blanc Industries
    • Chavanne Hanson, Nestle
    • Brett Libke, The Oppenheimer Group
    • Nichole Towell, Duda Farm Fresh Foods
    • Peggy Walker, Vance Publishing

    2013 PBH Supermarket Dietitians of the Year:

    • Amber Badeau, ShopRite
    • Alyson Dykstra, Homeland
    • Meredith Mensinger, Redner's Markets
    • Marylyn Mills, Hannaford Supermarkets
    • Allison Stowell, Hannaford Supermarkets

    The outstanding efforts of the 2013 class of Role Models, Champions, Ambassadors, and Supermarket Dietitians of the Year will be formally recognized at a special awards luncheon on Tuesday, March 18, 2014 during The Consumer Connection, PBH's Annual Conference in Scottsdale, Arizona.


    NOTE: *^ Five or more consecutive years; ** Four consecutive years; ^ Three consecutive years; * Two consecutive years


    National Nutrition Month is Here


    National Nutrition Month is here and when you consider that we are two full months into New Year's resolutions, the early transition from winter to spring, and spring cleaning – March is truly a transition month and an appropriate time to celebrate wellness and good nutrition.


    All across this country many Americans are engaged in fun, active, and educational activities to promote the importance of making informed food choices and developing sound eating and physical activity habits. And consistent with “spring cleaning” many are choosing to get rid of their old eating habits and adopting healthier lifestyles.


    In support and celebration of National Nutrition Month, PBH encourages donors to support this year's theme – “Enjoy the Taste of Eating Right” – by encouraging consumers to make a variety of fruit and vegetables about half of what they eat, at every eating occasion. This is also a great time to re-visit the abundance of FREE prepared materials available for download from the PBH website, including toolkits for retailers, suppliers, and growers/processors. Customize these materials and use them as part of National Nutrition Month promotions in marketing materials, company newsletters, and consumer interactions.


    Don't forget to use the Fruit & Veggie Happenings page to upload scheduled events in order to increase awareness and raise attendance.


    Visit the Fruits & Veggies—More Matters website to view our collection of recipes designed to help consumers "Enjoy the Taste of Eating Right."


    PBH Annual Report Now Available


    The produce for Better Health Foundation's Annual Report for fiscal year 2013 is now available online! A printed copy of the report, which highlights PBH's achievements over the previous year and features financial information, will also be sent to donors and supporters and made available at PBH's Annual Meeting.


    Click here to view the full report.

     

     

     


    Sponsorship Spotlight – Health Influencer Webinar


    PBH offers a number of opportunities for marketers of fruits and vegetables to enhance the value and visibility of their brand, product, and messaging. Using the principles of reach, affordability, flexibility, and impact as ROI indicators, PBH offers solid options for organizations determining how and where to spend their marketing and communication dollars.


    One such option is sponsorship of PBH's Health Influencer Webinar – a highly effective and a cost-efficient online marketing and communications platform to present information of relevance to health professionals about your product.


    PBH is a Commission on Dietetic Registration Accredited Provider of Continuing Professional Education activities and is committed to providing quality education to help better dietetic practice. PBH is in a unique position to bridge the information gap between dietitians and activities in the fruit and vegetable realm, whether it is up-to-date nutrition research about a commodity or agricultural handling practices that bring dietitians closer to the field. PBH webinar sessions are based on PowerPoint presentations and interactive questions and answers, and can include handouts, video, or surveys.


    Working with PBH enhances the value of your message to consumers:


    Reach:

    • The webinar is marketed to nearly 20,000 key health influencers, including dietitians, dietetic media spokespersons, officials from university cooperative extension offices, state health departments, researchers, educators, WIC clinics, nurse practitioners, diabetes educators, and other nutrition experts. Average number of webinar attendees is 200, but the webinar is then placed permanently on PBH's website for additional viewing and continuing education credit.

    • Sponsors receive a complete webinar registration list as well as those who signed up but were unable to attend.

    Affordability & Flexibility:

    • Sponsor is responsible for educational content with input and approval by PBH and must include a focus on fruit and vegetables

    • Reasonably priced sponsorships level: $5,000 per 1-hour webinar.

    Impact:

    • Opportunities to target key consumer influencers in an environment that supports your message.

    Let PBH help you feature new products, research, promotions, websites, or ideas.


    For detailed information about PBH's 2014 sponsorship opportunities, visit PBHFoundation.org. For specific details about an opportunity, please send an email to development@pbhfoundation.org.

     

     


    March Social Media Posts Now Available


    Spring time on your mind? Gear up for this popular season by spreading healthy tips and recipes with our March social media sample posts.

     



    PBH is pleased to recognize the following companies who have contributed their support of the Foundation from February 4, 2014 through March 5, 2014. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


    New Donors:
    Dave's Specialty Imports, Inc.
     

    Returning Trustees ($10,000+ Annual Contribution):
    California Strawberry Commission
    Campbell Soup Company
    Giorgio Fresh Mushrooms
    Naturipe Farms LLC
    United Fresh Produce Association
    Ventura Foods
     

    Returning Donors:
    Aunt Mid's Produce Company
    B & C Fresh Sales
    Babé Farms, Inc.
    Banacol Marketing Corporation
    Grupo Vegetables el Rey L.L.C.
    Harris Teeter Super Markets, Inc.
    The Horton Fruit Company, Inc.
    Hunts Point Terminal Produce Co-op Association, Inc.
    John Vena, Inc.
    K-VA-T Food Stores, Inc.
    Niemann Foods, Inc.
    Nonpareil Corporation
    San Joaquin Tomato Growers, Inc.
    Superior Sales, Inc.
    Tanimura & Antle
    Vidalia Onion Committee

     

     

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