February 5, 2016
PBH's 2015 Year-End Results
2016 Annual Conference: The Secret to Connecting with Your Consumer
PBH's Role Models and Champions
PBH's Supermarket RDs of the Year
February Social Media Posts and Parties
Thank You! New and Returning Donors
For Produce for Better Health Foundation, 2015 was highlighted by excellent media (print and digital) and social media impressions, strong traffic to our consumer website, significant and varied industry support and involvement, and a successful introduction of the new Formula 5 university marketing competition. Ongoing outreach to health professionals, implementation of two grant programs, and the development of four research reports rounded out the year at PBH. Ultimately, a record high percent (49%) of moms say that the Fruits & Veggies—More Matters® brand motivates them to eat more fruits and vegetables, compared to just 24% in 2007. Highlights include:
Media: The year was again particularly strong for media and social media impressions. Nearly 44 billion media impressions were generated through print and electronic PR and communications efforts surpassing the 2015 goal, 34% higher than 2014, and almost 4-fold higher than 2013. Facebook likes surpassed goal for the year (Q4=719K), 67% more than 2014. The year ended with Twitter followers up 22% Q4=53.5K), Pinterest likes up 17% (Q4=10.8K), and Instagram followers up 467% (Q4=6.4K) over 2014.
Web: Also noteworthy is continued strong growth in visits to the FruitsAndVeggiesMoreMatters.org consumer website. The year ended with an average of 350K web visits/month, 18% higher than the prior year average. There were nearly 15K new ‘opt-in' participants for e-communications, 18% over 2014, for a total of 96K opt-ins by the end of 2015.
Industry: The year ended with 72 Industry Role Models, 17 Champions, and 6 Supermarket RD's of the Year, demonstrating significant industry support and involvement. PBH continued to work with our retail partners and supporters including seeking ongoing support from retailers (current and prospects); hosting Business Exchange Roundtables with buyers and supermarket dietitians at the PBH 2015 Consumer Connection Annual Conference; maintaining outreach to independent retailers, including attending/exhibiting/speaking at the National Grocers Association conference in February; and hosting 22 RD's at the PBH 2015 Supermarket RD Program at Fresh Summit.
Health Influencers: PBH's outreach to roughly 20,000 educators and health professionals continued throughout 2015. This included the marketing of education materials on our websites, including monthly pre-drafted social media posts, and 2 webinars. Two issues of the Fruit & Veggie Connection Magazine were also released. The new Store Tour Training Grants were awarded to 18 universities in 2015. They will train 400 nutrition/dietetic students who, in turn, will give tours to 4K fellow millennials and local community members. Six Role Models and 2 Champions were identified among the public health community for 2015.
Research: PBH awarded grantees to two university researchers to test marketing of fruits and vegetables. These concluded and will be presented at the 2016 PBH Annual Conference. Four reports were also completed in 2015:
PBH's 2015 Annual Conference was very successful in terms of reviews, attendance, and sponsorships. The Formula 5 marketing competition among university students was a highlight and 7 colleges (29 teams), have submitted proposals for 2016's competition. Winners will be selected at PBH's 2016 annual conference, April 4-6, 2016 in Scottsdale, AZ.
Looking to enhance your marketing plan by creating business relationships with supermarket dietitians? The 2016 Consumer Connection Conference is the perfect venue to connect with supermarket dietitians, retailers and other industry insiders! We've dedicated over 15 hours of exclusive networking time for you to talk with conference attendees about your products, initiatives, and business goals.
Looking for More? Become a Sponsor! Sponsors receive a wealth of valuable benefits including complimentary registration and 1:1 time with hosted supermarket dietitians, foodservice operators, and other retailers. Contact PBH's Development Team to learn more.
In support of its mission to increase the consumption of fruit and vegetables, Produce for Better Health Foundation is pleased to announce the 72 Fruits & Veggies—More Matters® Role Models and 17 Champions for 2015. The outstanding efforts of these organizations will be formally acknowledged at an awards luncheon on April 6, 2016 during PBH's Annual Conference: The Consumer Connection in Scottsdale, Arizona, April 4-6.
The 2015 Role Model honorees supported PBH's mission and the Fruits & Veggies—More Matters brand through a variety of ways: Using the logo on the label or pack of approved products, supporting PBH through social media, being an advocate for PBH and helping to secure new donors. The Champions demonstrated their support by: Using the logo on marketing materials, packaging, in circulars and in-store POS, or linking to our websites.
2015 Retail Role Models:
2015 Industry (Non-Retail) Role Models:
2015 Retail Champions
2015 Industry Champions:
Note: Superscript indicates the number of years that the organization has been an award recipient.
PBH's Supermarket Dietitians of the Year award recognizes the top supermarket registered dietitians and/or health and wellness staff for their support of Fruits & Veggies—More Matters and of the collective goal of the increasing the sale and consumption of fruit and vegetables. Produce for Better Health Foundation (PBH) is pleased to announce the 2015 Supermarket Dietitians of the Year.
2015 Supermarket Dietitians of the Year:
A great start to a healthy heart is to fill it with LOVE, FRUITS & VEGGIES! Guide your fans to a healthier heart with our social media posts!
Join PBH and Stemilt Growers on Wednesday February 17th at 1pm ET as we party with healthy snacks! Snack time is the best time when fruits and veggies are included! Join us as we share tips, recipes, and ideas to make healthy, kid-sized snacks!
Donor Recognition: Your Support Matters!
PBH is pleased to recognize the following companies who have contributed their support of the Foundation from December 16, 2015 through January 27, 2016. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.
Returning Trustees ($10,000+ Annual Contribution):
California Strawberry Commission
Donors Who Increased Their Annual Contribution:
Affiliated Foods Midwest Cooperative
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