Produce For Better Health Foundation

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February 5, 2016

PBH's 2015 Year-End Results
2016 Annual Conference: The Secret to Connecting with Your Consumer
PBH's Role Models and Champions
PBH's Supermarket RDs of the Year
February Social Media Posts and Parties
Thank You! New and Returning Donors



PBH's 2015 Year-End Results


For Produce for Better Health Foundation, 2015 was highlighted by excellent media (print and digital) and social media impressions, strong traffic to our consumer website, significant and varied industry support and involvement, and a successful introduction of the new Formula 5 university marketing competition.  Ongoing outreach to health professionals, implementation of two grant programs, and the development of four research reports rounded out the year at PBH.  Ultimately, a record high percent (49%) of moms say that the Fruits & Veggies—More Matters® brand motivates them to eat more fruits and vegetables, compared to just 24% in 2007.  Highlights include:



Media:  The year was again particularly strong for media and social media impressions.  Nearly 44 billion media impressions were generated through print and electronic PR and communications efforts surpassing the 2015 goal, 34% higher than 2014, and almost 4-fold higher than 2013.  Facebook likes surpassed goal for the year (Q4=719K), 67% more than 2014.  The year ended with Twitter followers up 22% Q4=53.5K), Pinterest likes up 17% (Q4=10.8K), and Instagram followers up 467% (Q4=6.4K) over 2014.



Web:  Also noteworthy is continued strong growth in visits to the consumer website.  The year ended with an average of 350K web visits/month, 18% higher than the prior year average.  There were nearly 15K new ‘opt-in' participants for e-communications, 18% over 2014, for a total of 96K opt-ins by the end of 2015.



Industry:  The year ended with 72 Industry Role Models, 17 Champions, and 6 Supermarket RD's of the Year, demonstrating significant industry support and involvement.  PBH continued to work with our retail partners and supporters including seeking ongoing support from retailers (current and prospects); hosting Business Exchange Roundtables with buyers and supermarket dietitians at the PBH 2015 Consumer Connection Annual Conference; maintaining outreach to independent retailers, including attending/exhibiting/speaking at the National Grocers Association conference in February; and hosting 22 RD's at the PBH 2015 Supermarket RD Program at Fresh Summit. 



Health Influencers:  PBH's outreach to roughly 20,000 educators and health professionals continued throughout 2015. This included the marketing of education materials on our websites, including monthly pre-drafted social media posts, and 2 webinars. Two issues of the Fruit & Veggie Connection Magazine were also released.  The new Store Tour Training Grants were awarded to 18 universities in 2015. They will train 400 nutrition/dietetic students who, in turn, will give tours to 4K fellow millennials and local community members.  Six Role Models and 2 Champions were identified among the public health community for 2015.


Research:  PBH awarded grantees to two university researchers to test marketing of fruits and vegetables.  These concluded and will be presented at the 2016 PBH Annual Conference. Four reports were also completed in 2015:


  • State of the Plate Report: 2015 Study on America's Consumption of Fruit & Vegetables
  • 2015 Gap Analysis: How Federal Spending Falls Short of Addressing Public Health Needs,
  • Dads' vs. Moms' Attitudes Related to Fruit & Vegetable Consumption and
  • National Action Plan to Improve Health Through Increased Fruit & Vegetable Consumption, 2015 Report Card.



PBH's 2015 Annual Conference was very successful in terms of reviews, attendance, and sponsorships.  The Formula 5 marketing competition among university students was a highlight and 7 colleges (29 teams), have submitted proposals for 2016's competition.  Winners will be selected at PBH's 2016 annual conference, April 4-6, 2016 in Scottsdale, AZ.

2016 Annual Conference: The Secret to Connecting with Your Consumer


Looking to enhance your marketing plan by creating business relationships with supermarket dietitians?  The 2016 Consumer Connection Conference is the perfect venue to connect with supermarket dietitians, retailers and other industry insiders!  We've dedicated over 15 hours of exclusive networking time for you to talk with conference attendees about your products, initiatives, and business goals.


Looking for More?  Become a Sponsor!  Sponsors receive a wealth of valuable benefits including complimentary registration and 1:1 time with hosted supermarket dietitians, foodservice operators, and other retailers.  Contact PBH's Development Team to learn more.


PBH's Role Models and Champions


In support of its mission to increase the consumption of fruit and vegetables, Produce for Better Health Foundation is pleased to announce the 72 Fruits & Veggies—More Matters® Role Models and 17 Champions for 2015.  The outstanding efforts of these organizations will be formally acknowledged at an awards luncheon on April 6, 2016 during PBH's Annual Conference: The Consumer Connection in Scottsdale, Arizona, April 4-6.


The 2015 Role Model honorees supported PBH's mission and the Fruits & Veggies—More Matters brand through a variety of ways: Using the logo on the label or pack of approved products, supporting PBH through social media, being an advocate for PBH and helping to secure new donors.  The Champions demonstrated their support by: Using the logo on marketing materials, packaging, in circulars and in-store POS, or linking to our websites.


2015 Retail Role Models:

  • Balls Foods – Hen House Markets1
  • HAC Retail3
  • Meijer, Inc.5
  • Niemann's Foods2
  • Redner's Markets, Inc.4
  • Robins Air Force Base2
  • Roundy's Supermarkets, Inc.4
  • Skogen's Festival Foods3
  • The Kroger Company4
  • Village Supermarkets1


2015 Industry (Non-Retail) Role Models:

  • American Frozen Food Institute5
  • AJ Trucco1
  • Bard Valley/Natural Delights3
  • Barsotti Juice Company, Inc.4
  • Black Gold Farms3
  • Blue Book Services, Inc.5
  • Borton & Sons3
  • Braga Fresh Family Farms1
  • California Avocado Commission4
  • California Cling Peach Board3
  • California Strawberry Commission3
  • Campbell Soup Company3
  • Can Manufacturers Institute2
  • Canned Food Alliance4
  • Chelan Fresh7
  • Chilean Fresh Fruit Association2
  • Dave's Specialty Imports1
  • Del Monte Foods5
  • Del Monte Fresh Produce6
  • Dole Packaged Foods, LLC2
  • Domex Superfresh Growers6
  • Duda Farm Fresh Foods6
  • Earthbound Farms1
  • Florida Fruit & Vegetable Association2
  • Giorgio Fresh Mushrooms5
  • Green Giant Fresh1
  • Grimmway Farms3
  • Juice Products Association4
  • Mariani Packing Company, Inc.2
  • Mastronardi2
  • Melissa's Produce, Inc.4
  • Michigan Apple Committee1
  • Monsanto Company5
  • Mushroom Council5
  • Naturipe Farms, LLC2
  • Nestle USA2
  • Nickelodeon2
  • Ocean Mist Farms1
  • Pacific Coast Producers5
  • Pear Bureau Northwest5
  • Rainier Fruit Co., Inc.7
  • Red Sun Farms1
  • Robinson Fresh 7
  • Ruiz Sales, Inc.4
  • Sage Fruit Co, LLC3
  • Seneca Foods Corporation5
  • Southern Specialties1
  • Stemilt Growers, Inc.8
  • Subway World Headquarters2
  • Sunkist Growers, Inc.4
  • Sun-Maid Growers of California6
  • Syngenta Corporation3
  • Sysco/FreshPoint2
  • Taylor Farms2
  • The Oppenheimer Group3
  • The Packer4
  • The Walt Disney Company5
  • The Wonderful Company3
  • Tomato Products Wellness Council1
  • U.S. Apple Association4
  • Ventura Foods2
  • Welch's5
  • ZESPRI Kiwifruit1


2015 Retail Champions

  • Ahold USA3
  • HEB1
  • Jewel-Osco2
  • K-VA-T Food Stores, Inc.1

2015 Industry Champions:

  • Alliance for Potato Research & Education1
  • Blanc Industries1
  • Corey Brothers2
  • Crown Poly, Inc.2
  • Frieda's, Inc. 1
  • M&R Farms1
  • Matthews Ridgeview Farms2
  • National Watermelon Promotion Board3
  • Okanagan Specialty Fruits2
  • Produce Business Magazine1
  • Rijk Zwaan1
  • Seald Sweet2
  • Valley Fig Growers1


Note: Superscript indicates the number of years that the organization has been an award recipient.


PBH's Supermarket Dietitians of the Year


PBH's Supermarket Dietitians of the Year award recognizes the top supermarket registered dietitians and/or health and wellness staff for their support of Fruits & Veggies—More Matters and of the collective goal of the increasing the sale and consumption of fruit and vegetables.  Produce for Better Health Foundation (PBH) is pleased to announce the 2015 Supermarket Dietitians of the Year.


2015 Supermarket Dietitians of the Year:

  • Elizabeth Hall, K-VA-T Food Stores, Inc.
  • Joanne Heidkamp, Hannaford Brothers
  • Melanie Kluzek, Niemann Foods
  • Lauren Lindsley, Skogen's Festival Foods
  • LaChell Miller, Village Supermarket
  • Stephanie Rupp, Hy-Vee


February Social Media Posts and Parties


A great start to a healthy heart is to fill it with LOVE, FRUITS & VEGGIES! Guide your fans to a healthier heart with our social media posts!


Join PBH and Stemilt Growers on Wednesday February 17th at 1pm ET as we party with healthy snacks! Snack time is the best time when fruits and veggies are included! Join us as we share tips, recipes, and ideas to make healthy, kid-sized snacks!


Thank You! New and Returning Donors


Donor Recognition: Your Support Matters!

PBH is pleased to recognize the following companies who have contributed their support of the Foundation from December 16, 2015 through January 27, 2016.  Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


New Donors:




Returning Trustees ($10,000+ Annual Contribution):

California Strawberry Commission
Del Monte Foods
Taylor Farms


Donors Who Increased Their Annual Contribution:
Chelan Fresh Marketing
Duda Farm Fresh Foods, Inc.
Monterey Mushrooms


Returning Donors:

Affiliated Foods Midwest Cooperative
Barsotti Juice Company, Inc.
Bush Brothers & Company
California Canning Peach Association
Cal-Ore Produce, Inc.
Columbia Marketing International
Del Campo
D.L.J. Produce
Terry & Gail Humfeld
International Golden Foods, Inc.
Leitz Farms, L.L.C.
McEntire Produce, Inc.
Pace International, LLC
Redner's Markets, Inc.
Rice Fruit Company
Sage Fruit Co LLC
The United Family





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