January 9, 2015
A Preview of PBH's 2015 Planned Activities
Celebrate National Nutrition Month® in March
2015 Annual Conference Speakers
January Social Media Posts
Thank You! New and Returning Donors
Consumer Research. Social Media Expansion. Tools for Industry Use. These, along with other focus areas, highlight some of PBH's planned activities for 2015. All of PBH's efforts throughout 2015 will provide information and resources the fruit and vegetable industry can leverage to assist with reaching consumers, understanding behaviors of various customer groups, and increasing sales and consumption of fruit and vegetables.
Consumer Research – PBH will provide key takeaways and insights focused on shopping and consumption patterns and behaviors of various consumer groups through the following research reports, projected to be issued throughout 2015:
These reports and other research can be found on the research page of the PBH Foundation website.
Social Media Expansion – If you've participated in one of our monthly Twitter parties, you know they are a fantastic way to broaden the reach and engagement of your organization with consumers. And they are free to join! PBH will have two parties throughout most months in 2015, providing you with the opportunity to expand your consumer reach and exposure. The participants LOVE to receive free prizes – if you are interested in giving away prizes contact Kristen Stevens, firstname.lastname@example.org. We will also have a few more contests and promotions throughout 2015 compared to past years. Be sure to tune-in to our Facebook and Twitter outlets to learn more!
Tools for Industry Use – In addition to the new research reports, store tour and marketing research grants, PBH is also planning to work on a new 100% juice toolkit for supermarket dietitians and a new promotion for Fruits & Veggies—More Matters® month in September. Stay tuned for more details.
The theme for National Nutrition Month® this year is “Bite into a Healthy Lifestyle.” PBH will support the month and theme with social media posts you can use as is or customize, and a recipe contest on our social media channels – more details to follow. You can also take advantage of one of our ‘evergreen' marketing toolkits to celebrate National Nutrition Month® through in-store promotions and displays, or through print and online circulars. Click here to view all available marketing toolkits.
The PBH Annual Conference: The Consumer Connection not only offers the opportunity to network and meet one-on-one with customers, supermarket dietitians and colleagues, but it also offers a variety of educational sessions. The following are just a few of the scheduled sessions conference attendees will attend.
Registration for the conference ends March 2. Learn more about the conference, or register by clicking here.
New Year, new resolutions! 2015 is looking bright and HEALTHY! Help your fans kick off the New Year with our social media posts!
Join PBH and Stemilt Growers, Inc. on January 22 for a party focused on healthy fruit and veggies smoothies and juicing at home, #Blendsations. If you can't make that one, no worries! Join PBH and Duda Farm Fresh Foods on January 28 as we dish up healthy Super Bowl snacks.
PBH is pleased to recognize the following companies who have contributed to the Foundation from November 25, 2014 through January 5, 2015. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.
Returning Trustees ($10,000+ Annual Contribution):
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