January 6, 2017
A Preview of PBH’s 2017 Events & Planned Activities
Celebrate National Nutrition Month® in March
2017 Annual Conference Educational Sessions
January Social Media Posts
Thank You! New and Returning Donors
Consumer Research. Annual Conference. Social Media Fun. Tools for Industry Use. These, along with other focus areas, highlight some of PBH’s planned activities for 2017. All of PBH’s efforts throughout 2017 will provide information and resources the fruit and vegetable industry can leverage to assist with reaching consumers, understanding behaviors of various customer groups, and increasing sales and consumption of fruit and vegetables.
Consumer Research – PBH will provide key takeaway’s and insights focused on shopping and consumption patterns and behaviors of various consumer groups through the following updated research reports, projected to be issued throughout 2017:
These reports and other research can be found on the research page of the PBH Foundation website.
Social Media Fun – PBH will continue to grow and expand our social media footprint on Facebook, Twitter, Pinterest and Instagram. If you haven’t yet participated in one of our monthly Twitter parties, plan to do so and join in on the fun! The parties are a great way to broaden the reach and engagement of your organization with consumers...and they are free to join! PBH hosts two parties each month on the first and third Wednesday’s at 4pm EST. Be sure to keep current with our latest tools, content and social media fun by following and liking our channels!
Annual Conference – With over 10 educational sessions, 30+ hours of 1:1 business exchange appointments, and a fantastic keynote speaker the 2017 PBH Annual Conference: The Consumer Connection is sure to please! Join over 200 industry leaders April 5-7 at The Omni Scottsdale Resort and Spa at Montelucia and discover first-hand why everyone is buzzing about!
Tools for Industry Use – In addition to the updated consumer research reports, store tour grants, and the Formula 5 marketing competition, PBH is also planning two updates to our newest resource, Health and Wellness Resource Guide for Fruit and Vegetables. Stay tuned for more details.
The theme for National Nutrition Month® this year is “Put Your Best Fork Forward.” PBH will support the month and theme with social media posts you can use as is or customize, and a recipe contest on our social media channels – more details to follow. You can also take advantage of one of our ‘evergreen’ marketing toolkits to celebrate National Nutrition Month® through in-store promotions and displays, or through print and online circulars. Click here to view all available marketing toolkits.
The PBH Annual Conference: The Consumer Connection not only offers the opportunity to network and meet one-on-one with customers, dietitians and colleagues, but it also offers a variety of educational sessions. In 2017, sessions will be offered for Suppliers to the Industry, RDs/Health Professionals and Foodservice as well as an interactive session on social media marketing. The following are just a few of the scheduled sessions open to conference attendees.
Registration for the conference ends March 29. Learn more about the conference, or register by clicking here.
2017 is definitely something to celebrate! New resolutions, healthier meals, and a healthier you! Help your fans kick off the New Year with our social media posts!
Donor Recognition: Your Support Matters!
PBH is pleased to recognize the following companies who have contributed to the Foundation from November 30 through December 15, 2016. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.
Returning Trustees ($10,000+ Contribution):
Del Monte Foods
American Mushroom Institute
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