Support from the private sector is a vital part of PBH's mission to spread the word to consumers about the benefits of eating a colorful variety of fruits and vegetables every day. With limited industry and education dollars available to encourage greater fruit and vegetable consumption, PBH helps focus existing resources by offering a single unifying message: Fruits & Veggies—More Matters. This message is licensed for use in education and marketing materials, as well as on qualifying packaging.
Growers & Processors
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PBH Resource Guide for Marketers
Based on the 2012 Behavioral Economics and the Psychology of Fruit and Vegetable Consumption review, these strategies, tools and resources are designed to help consumers include more fruits and vegetables. Resource Guide for Marketers [PDF]
Quick Guide PBH's Online Resources for Worksite Wellness [PDF]