PBH's 2011 Annual Report is now available online! The new report contains highlights from PBH and Fruits & VeggiesMore Matters® activities last year, including the multitude of ways we are reaching consumers with our message to eat more fruits and vegetables. Look for a hard copy of the report to be delivered to your mailbox in the next few weeks. If you require extra copies, please contact Janet Skibicki.
Throughout the year, many organizations and individuals generously provide in-kind donations and services in support of PBH's mission. 2012 is off to a particularly strong start with $48,995 in donations for the first quarter! PBH would like to extend a special thank you to the following: American Seed Trade Association, Food Marketing Institute, Illusions of Grandeur, Linkwell Health, Sardine Factory, Southeast Produce Council, United Fresh Produce Association, and Welch's.
New Report Shows Importance of Calculating Full Cost Savings of Obesity Prevention
According to a new report by the Campaign to End Obesity funded by the Robert Woods Johnson Foundation, cost estimates for legislative proposals to address obesity use a time period that is too short to capture the potential economic value of preventing obesity-related diseases like diabetes and heart disease. This, in turn, may limit lawmakers' ability to consider effective policies that would address these costly health conditions.
Studies show that strategic investments in proven, community-based prevention programs can save lives and money. One study found that a 5 percent cut to the rate of chronic disease growth would save Medicare and Medicaid $5.5 billion annually by 2030.
One of the underlying problems in justifying spending on such prevention programs is that the cost estimates of legislative proposals are based on projections from the Congressional Budget Office, which judges the costs and benefits of federal legislation, over a 10-year period. The report suggests using a 25-year scoring window, which would capture more of the cost benefits of obesity prevention measures. For more information, read the report.
PBH President Elizabeth Pivonka presented at the FMI Health & Wellness Conference recently in Orlando. Her topic was "Exploring Consumer Attitudes Towards Fruits & Vegetables." She gave an overview of what shoppers think about fruits and vegetables, including the biggest barriers shoppers face in getting information about fruits and vegetables, how they try to get their families to eat more of them, and how critical supermarkets are in helping to increase fruit and vegetable consumption. It helped set the stage for additional discussions throughout the conference about the role of pharmacists and dietitians in supermarket health and wellness programs.
The growing season is upon us and PBH will be hosting a gardening-themed Twitter party for all those "green-thumb" followers and beginners who want to learn more about getting started with a backyard vegetable garden. The party will be held Wednesday, April 4th at 4:00 p.m. (EDT). We welcome you to join the discussion with gardening tips as well as recipes for spring/summer produce. Simply use hashtag #How2Garden to join the discussion.
PBH is pleased to recognize the following companies who have contributed their support to the Foundation from March 14, 2012 through March 26, 2012. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.
Donors Who Increased Their Annual Contribution:
California Strawberry Commission
California Asparagus Commission
Eastern Produce Council
The Horton Fruit Company, Inc.
Lifeforce Foods, LLC
McEntire Produce, Inc.
Piggly Wiggly Alabama Distributing Company, Inc.
Times Super Markets
U.S. Highbush Blueberry Council