March 2, 2012
Last Call for Annual Meeting Registration
Are Your Fully Using the Fruits & Veggies—More Matters® Logo & Messaging?
Online Resource Guide Now Available for Schools
Use Fruits & Veggies Happenings Page to Promote Your Spring Events
PBH Attends National Grocers Association Show
PBH to Host National Nutrition Month Themed Twitter Party
Time is running out if you haven’t already reserved your spot for PBH’s Annual Meeting, March 29 – 31, at the Monterey Plaza Hotel & Spa. Online registration closes March 16. Here are a few reasons you won’t want to miss this event:
One of the many benefits of being a PBH donor is the use of the Fruits & Veggies—More Matters logo, especially since we know that 47 percent of Gen X Moms surveyed are more likely to purchase a product with the Fruits & Veggies—More Matters logo. In fact, last year 20 new licensees began using the logo. So, are you taking advantage of this great benefit? If not, it’s easy; here’s what you need to do:
PBH encourages our donors to use the Fruits & Veggies—More Matters logo in creative ways. We regularly feature examples of the logo used on actual products in our quarterly Retail Matters newsletter and in our Annual Report. For more information, visit the licensing section of our website or contact our licensing specialist, Toni Eaton.
An area of focus in recent years has been childhood obesity. The obesity rate of children is at an all-time high, and it has never been more important to start kids with good eating habits at an early age than right now. In support of this effort, PBH has many online resources designed to promote healthy eating. A new online guide is now available for educators.
The online resource guide for schools includes:
The new online resource guide is located on the Educators page and the School Foodservice page. This guide follows the development of a similar guide for Supermarket Consumer Affairs directors and dietitians.
The official start of spring is only a few weeks away, and it’s that time of year when farmer’s markets start offering early spring produce, gardening classes are held, and cooking classes begin featuring spring produce in their menus. Whatever the activity, class or promotion, the Fruits & Veggies—More Matters website’s Fruits & Veggies Happenings page is the ideal place to promote your event.
Consumers are able to search for local activities in their communities by entering their zip code, and there is currently a wide variety of activities listed in the database including store events, school programs, farmers markets, and classes. PDFs, photos, and information about the same event or activity occurring at multiple locations can be uploaded, making it easy to populate this interactive tool. Visit the Fruits & Veggies Happenings page today to include your spring event information, and please contact Janet Skibicki if you need assistance entering information.
PBH attended the National Grocers Association (NGA) show February 12 – 15 in Las Vegas, Nevada, where more than 200 exhibitors participated in the show’s largest-ever turnout. This year, the NGA expanded its industry partnerships and opportunities for grocers to increase collaboration, including far more fruit and vegetable exhibitors than ever before in part thanks to a produce pavilion organized by the Produce Marketing Association. The show provided PBH many opportunities to network with independent grocers and to share the Fruits & Veggies—More Matters message.
March is National Nutrition Month and this year’s theme is “Get Your Plate in Shape.” In celebration, PBH is hosting a Twitter party on Wednesday, March 7, at 4:00 p.m. (EST). We’ll be discussing how getting your plate in shape is easy when you follow the new MyPlate guidelines and how all forms count toward making half your plate fruits and vegetables. We welcome you to join the discussion with ideas, tips, and recipes you’d like to share with consumers—simply use hashtag #ShapeURPlate.
PBH is pleased to recognize the following companies who have contributed their support of the Foundation from February 15, 2012 through February 29, 2012. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact PBH Development Director Renee Bullion or PBH Development Manager Cyndy Dennis.
Returning Trustees ($10,000+ Annual Contribution):
For more information, contact Kristen Stevens.
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